Anametrix, the first cloud-based, real-time digital analytics platform, today announces the appointments of Sales Directors Christien Louviere – Southeast Region based in Atlanta – and Paul Taft – Northern California Region based in San Francisco.

NEWS HIGHLIGHTS

• Veteran digital-analytics sales professionals Louviere and Taft spearhead a recent, bi-coastal company expansion that allows Anametrix to better serve current clients and to meet increasing demand for digital analytics that help Global 2000 marketers use analytics to improve return on marketing investment (ROMI).
• Christien Louviere, Anametrix sales director – Southeast, brings more than 10 years of expertise in sales and business development for online media related to social media, analytics and emerging technologies. He leads the new Anametrix Southeast office from Atlanta. He has consistently exceeded sales quotas in excess of $2 million at companies ranging from Connexxions Media Group, Oracle (formerly Vitrue), RageGage, Wildfire Interactive by Google, and CBS Outdoor (formerly Viacom), where he was one of nine recipients of the 2005 Viacom Outdoor All-Star Award. He earned his MBA in marketing from Georgia State University’s J. Mack Robinson College of Business and his B.A. in political science from Louisiana State University and Agricultural and Mechanical College.
• Paul Taft, Anametrix sales director – Northern California, joins the company from Experian/Hitwise, where he garnered the “Experian Elite” for top 10-percent performance company-wide last year, as well as “Top Dog in Sales” in 2011 and top sales against goal for two other quarters. Taft brings 13 years of digital marketing experience to lead the new Anametrix Northern California office from San Francisco. He recently applied his passion for digital analytics and entrepreneurial spirit to helping Graphic Language Inc. grow from a small website development company to an angel-funded, digital-marketing SaaS provider. He has also held business-development positions at Engage Media (as part of the successful IPO and $2.3 billion acquisition of Flycast Communications), Microsoft Sidewalk and Quickstart Technologies. He received his MBA in business administration and B.A. in business marketing from California State University in San Francisco.

QUOTES

Jim Schnepp, chief revenue officer of Anametrix

“Both Atlanta and San Francisco have a great mix of current and potential customers who can benefit from the Anametrix digital analytics platform, and we are excited to officially open our offices there. Digital marketing agencies, in particular, are well represented in both of these forward thinking economic hubs. As much as Anametrix looks for regions featuring forward-thinking, data-driven marketing companies, we expect the same of our team leads and are delighted to have found that in Paul and Christien. Each has a history of success in helping marketing departments improve their operations and ROI and an entrepreneurial spirit that thrives in helping our clients move to the next level in what is possible with digital analytics.”

RESOURCES

LinkedIn for Christien Louviere: www.linkedin.com/in/christienlouviere

Twitter for Christien Louviere: https://twitter.com/clouvi

LinkedIn for Paul Taft: www.linkedin.com/in/paultaft/

Twitter for Paul Taft: https://twitter.com/paultaft1

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.