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KXEN Recognized as a Strong Performer in Big Data Predictive Analytics by Independent Research Firm
By: Business Wire
Jan. 8, 2013 09:17 AM
KXEN, the leading provider of predictive analytics for business users, today announced that it has been named a Strong Performer in “The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013” report (January 2013). KXEN received the highest score achievable in the two criteria based on providing public references – “Performance Reference” and “Scalability Reference”.
According to the Wave report, “Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right tools and technologies, given the increasing challenge of storing, processing, and accessing the volume, velocity, and variety of big data.”
To address this increasing challenge as identified by Forrester in the report, “KXEN collapses the normal predictive analytics life cycle by automating the predictive model discovery process.” The report goes on to say “KXEN’s low-touch approach to predictive analytics will boom in popularity. KXEN focuses on providing new clients with better business outcomes as fast as possible.”
Additionally, Forrester notes that KXEN “offers strong social network analysis” and is only one of two vendors in the evaluation that provides this algorithm.
In addition to this report, KXEN was recently named a leader in “The Forrester Wave™: Customer Analytics Solutions, Q4 2012” report (October 2012).
“We feel that KXEN’s recognition in Forrester’s two recent Wave reports, the Big Data Predictive Analytics Wave and the Customer Analytics Wave, underscores the strong global position that KXEN has taken in the predictive analytics market and our commitment to customer success,” said John Ball, CEO of KXEN.
The Forrester Research Inc. report evaluated and scored KXEN’s InfiniteInsight® on the basis of a comprehensive methodology across 51 criteria relating to current offering, strategy, and market presence.
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KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
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