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Extreme Reality Announces New Chief Executive Officer Sarit Firon

Extreme Reality, developer of the patented Extreme Motion and Extreme UI motion capture technology, today announced the selection of Sarit Firon as Chief Executive Officer. Ms. Firon brings over 20 years of business experience in leadership positions in the technology industry overseeing global operations, strategy and finance for several companies. Ms. Firon led companies to an Initial Public Offering (IPO) on NASDAQ and led two major M&A transactions to Cisco and DG.

Ms. Firon joins Extreme Reality from Kenshoo where she served as Chief Financial Officer and helped the company scale as a global leader in digital marketing. Prior to Kenshoo, Ms. Firon was CFO of MediaMind where she played a key role managing the company’s growth to 450 employees across 35 countries in addition to leading the successful IPO and subsequent sale to DG. Ms. Firon also served as CFO of P-Cube, which was acquired by Cisco Systems.

"Extreme Reality is strongly positioned in the market with unique and innovative technology, strong IP and a partnership with some of the world’s leading brands. The company is now ready to move to the next stage of its growth and global expansion," said Yuval Shahar, Chairman of Extreme Reality. "Sarit’s track record of success and results-oriented approach will play a pivotal role in extending our market leadership, while helping us scale the company and continue to expand globally.”

"Extreme Reality is at the forefront of the motion and gesture industry. As recently announced, leading consumer technology brands such as Samsung and NEC, are now using Extreme Reality’s technology to enable touch-free control in the next generation consumer electronics," said Sarit Firon. "It is my honor and pleasure to serve as CEO. With Extreme Reality’s innovative and talented team, I will both build on the company’s existing success and explore new ways to support Extreme Reality's continuous growth as a market leader within the industry."

Ms. Firon holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel.

About Extreme Reality

Established in 2005, Extreme Reality, also known as XTR3D, is a privately held company based in Herzliya, Israel. The company is the developer of the patented Extreme UI gesture control and Extreme Motion full-body 3D motion capture software. Supported by strong intellectual property, this powerful technology allows any consumer electronic device to enable full-body 3D motion capture using a standard 2D camera. This software can be implemented on any platform, turning any consumer electronic device into a full-body motion-controlled game system. For more information, visit

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