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Consumer Technology Trends to Drive Enterprise CEM in 2013
Customer Feedback via mobile devices have increased over 100% in just the last 12 months
By: PR Newswire
Jan. 3, 2013 09:31 AM
PALO ALTO, Calif., Jan. 3, 2013 /PRNewswire/ -- Medallia, the global leader in Customer Experience Management (CEM) software, issued a call today for industry-leading enterprises to prepare for the impact of fast-changing consumer technology trends on their CEM programs and purchasing decisions.
In a series of 2013 predictions unveiled on the Medallia blog, Michelle de Haaff, the company's newly appointed vice president of marketing, outlines how forward-thinking companies are leveraging social media and mobile devices to interact with their customers and to empower their frontlines.
de Haaff predicts that the following trends, driven by consumer behaviors, will have the greatest impact on enterprise CEM program success in 2013:
Savvy enterprises will see immediate bottom-line benefits to their investment in CEM platforms, de Haaff predicts, as they adopt new practices and technologies in the New Year.
To learn more, please visit the Medallia blog at http://blog.medallia.com
Medallia is the customer experience management company. Founded in 2001, the company is trusted by the world's leading brands—including Verizon, Macy's, Fidelity, Wells Fargo, Sony, Four Seasons, Sodexo, and Best Western—to improve customer experiences. We provide a cloud-based software platform, so companies can focus on capturing feedback across the Web, social, and mobile channels, analyzing it in real time, and managing the related actions to drive customer delight. Learn more at www.Medallia.com and follow the company at blog.medallia.com, Twitter.com/Medallia, and Facebook.com/MedalliaInc.
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