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'Free Shipping Day' Promotion Spurs Late-Season Online Spending Surge, Improving Season-to-Date Growth Rate to 16 Percent vs. Year Ago
Final Online Shopping Week Before Christmas Saw 53 Percent Growth in Spending
By: PR Newswire
Dec. 23, 2012 03:08 PM
RESTON, Va., Dec. 23, 2012 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 51 days of the November–December 2012 holiday season. For the holiday season-to-date $38.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. The most recent week kicked off with Free Shipping Day (Monday, Dec. 17), which delivered a strong $1.01 billion in spending representing a 76-percent growth rate vs. the corresponding Monday last year, but on a par with Free Shipping Day in 2011 which occurred on Dec 15, 2011. The 5-day work week ending December 21, 2012 recorded a growth rate of 53 percent in spending, a notable accomplishment this late in the season.
*Corresponding days based on corresponding shopping days (November 3 thru December 23, 2011)
"Free Shipping Day kicked off the final week before Christmas on a strong note with $1.01 billion in spending," said comScore chairman Gian Fulgoni. "It was the opening to an exceptionally strong week, which saw spending grow by 53 percent. We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week -- with guaranteed shipping by Christmas -- helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent."
Top 10 Heaviest Online Spending Days in 2012
SOURCE comScore, Inc.
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