PARIS, Dec. 18, 2012 /PRNewswire/ -- midemlab, the international pitching competition for innovative startups and app developers in the entertainment industry, today announces the 30 finalists bidding to shape the music industry of tomorrow. Organised by Reed MIDEM, midem 2013, the world's music market, will take place in Cannes, 26-29 January.

The midemlab finalists — chosen by UK digital consulting company Music Ally and French consultancy specialist in open innovation, bluenove — will pitch their business models in front of an international jury of senior executives from the entertainment industry, the advertising and brand sector, and leading investors.

The midemlab finalists will showcase ground-breaking tech solutions which all have potential to help the music industry, artists and brands to reach and engage with audiences, and to monetise this key relationship. A winner will be selected in each of three categories: Music Discovery, Recommendation & Creation; Marketing & Social Engagement; Direct to Consumer Sales & Content Monetisation.

The midemlab 2013 finalists are:

Music Discovery, Recommendation & Creation

Featurin.gs (Switzerland) - cloud music/video collaboration platform
Musigram (USA) - social musical app
MyMusic (Canada) - create, discover, share music magazines
MyTourManager (France) - live music discovery and recommendation
Songful by instruMagic (Israel) - the guitar app for everyone 
Soundrop (Norway) - real-time social music platform
T'ecoutes quoi ? (France) - meeting people through music
The Party Player (France) - music streaming services for home parties
Tomahawk (USA) - multi-source music platform and players
YaSound (France) - social music service

Marketing & Social Engagement

Audience.fm (France) - music identity and direct-to-fan platform
Beatrobo (Japan) – avatar-based music curation
Emues (Sweden) - audience-driven live music booking system
FanDistro (USA) - fanbase development, socially-aware distribution
Jamplify (USA) - social marketing platform
Kollector (Belgium) - realtime radio broadcast tracking system
mBaSo (UK) - direct2Fan artist engagement platform
Spins.FM (USA) - social radio requests
Sponsr (USA) - music sponsorship marketplace
Vyclone (USA) - social video collaboration app

Direct to Consumer Sales & Content Monetisation

Decksi by Creative D (Canada) - direct-to-fan content platform
Eazieer (France) - online music management for & by artists
Evergig (France) - hybrid concerts' videos sharing platform
Mixgar (Hungary) - social jukebox
Murfie (USA) - social music marketplace
Piano Galaxy by JoyTunes (Israel) - addictive music education apps
Pulselocker (USA) - disrupting the DJ ecosystem
rightclearing (Switzerland) - music licensing infrastructure
Stageit (USA) - monetise live, interactive video
WeDemand / Queremos! (Brazil) - social platform to crowdfund and promote concerts

Previous editions have provided a launch pad for some of the major technological breakthroughs in today's industry. "midemlab was an excellent way to show our product to the top people in the music industry," said Christoph Thur, co-founder and CEO of Finnish startup Ovelin, whose WildChords fun guitar tutor for the iPad was among last year's winners. Right after midem, Ovelin raised $1.4 million in seed financing to develop WildChords for other platforms.

midemlab 2013 partners are BITKOM, bluenove, Cap Digital, Chinaccelerator, East-West Digital News, French Web, media.net berlinbrandenburg, Microsoft BizSpark, Music Ally, Skolkovo foundation, Startup America,  Startupbootcamp, and The Next Web.

For complete information on the midemlab 2013 finalists, please click here.

If you wish to register for midem as a journalist, please click here.

About midem – midem is an annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It's the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections. 

SOURCE Reed MIDEM