From the Wires
Global Smartphone Shipments to Reach 1.37 Billion in 2017, Who Will Win the Smartphone War?
Dec. 17, 2012 05:36 PM
FARMINGTON, Conn., Dec. 17, 2012 /PRNewswire-iReach/ -- The number of smartphone shipments to rise from 700 million in 2012 to 1.37 billion by the end of 2017. Apple's iOS and Google's Android will continue to dominate the market with a combined market share of 81.7% of smartphone shipments in 2017, up from 78% in 2012. Unlike OS market share, handset vendor market share will be volatile during the forecast period. Smartphone vendors can be removed from the top share positions in less than a year (for example, HTC and RIM in 2011), because the market evolves extremely fast and competition is fierce.
(Photo: http://photos.prnewswire.com/prnh/20121217/CG31091)
Operators should resist the temptation to develop their own smartphone platform. A bad track record in software and content distribution and a lack of hardware design and capabilities are major pitfalls for any operator-controlled smartphone platform.
Executives seeking detailed market research on global smartphone markets and spectrum valuation will benefit from the two reports previewed below.
Smartphone markets: worldwide trends, forecasts and strategies 2012-2017
Retaining established smartphone users is as important as capturing new ones. 75% of worldwide smartphone shipments will correspond to handset upgrades in 2017 (see Figure 1). This will create a significant strategy shift for stakeholders. Operators will have to increase the value of smartphone contracts by offering early handset upgrades and larger data allowances to retain customers, and handset vendors will have to develop stronger app and content ecosystems (as Apple has done) in order to increase loyalty.
The addressable market represented by multi-device ecosystems is still relatively small, but will grow significantly in the next 5 years. Operators should embrace those ecosystems in the following ways: 1) Offer multi-device data plans so that consumers can add mobile connectivity to their personal 'device pool'; 2) Adopt and promote inter-device connectivity technologies specific to each ecosystem in mobile broadband routers and IPTV set-top boxes; and 3) Open access to content distribution channels dedicated to each multi-device ecosystem and facilitate the transfer of content between the devices.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/an256527-smartphone-markets-worldwide-trends-forecasts.html
Spectrum valuation: critical strategic, technical and commercial factors for operators and regulators
When mobile network operators roll out a new network, they typically start with an evenly spaced layer of coverage sites. As more customers join the network, the traffic that the network needs to carry increases depending on the location of users, so that individual sites may become more overloaded than others. When this happens, operators 'split' the busy site by building a new capacity site near it that can absorb the excess traffic.
Like the population of a country, mobile traffic is distributed unevenly between rural and urban areas. Because of the uneven distribution of traffic, the prices operators are likely to pay for each additional capacity band is likely to decrease. This is because the number of sites on which an operator can usefully employ additional capacity bands reduces with each additional capacity band.
In order to remedy this, the operator can either split the forty sites, or could acquire additional capacity in new higher frequency bands in order to add capacity to established sites. According to the report, operators derive commercial and strategic value from holding additional spectrum.
Companies mentioned in this report include America Movil, Anatel, AT&T, Cell C, China Mobile, Everything Everywhere (T-Mobile), EVN Telecom, France Telecom (Orange), Globe Telecom, Hanoi Telecom (Vietnamobile), Hutchison 3G UK (3), LightSquared, Net4Mobility, Sonera, Telefonica de Espana (Movistar), Telefonica UK (O2), TeliaSonera, TELUS Communications, Verizon, Vodafone (UK) and Vodafone Espana.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/an235792-spectrum-valuation-critical-strategic-technical.html
About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
Media Contact: Jeremy Palaia Global Information, Inc., 1-860-674-8796, Press@gii.co.jp
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Global Information, Inc.
About PR NewswireCopyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
.gif)
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a ...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers.
In his session at the 12th International Cloud Expo, Gerry Fassig, CoreSite’s Vice President of...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new sys...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open so...
Here at AppNeta, we get to see a lot about how people build their web applications. From simple PHP scripts to heavily service-oriented Java clouds to monolithic Django apps, everybody’s product is architected a little differently. We’re still out to trace everything, and today I want ...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and inno...
