Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Influitive Secures $7.3 Million in Series A Funding to Empower Customer Advocates

SAN FRANCISCO, Dec. 17, 2012 /PRNewswire/ -- Influitive, the advocate marketing company, today announced it has raised $7.3 million in Series A funding from Hummer Winblad and Relay Ventures. Existing investors Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolute.VC, Common Angels, and several renowned angels and firms also participated in the round. As part of the announcement, Lars Leckie from Hummer Winblad and Alex Baker from Relay Ventures will join Influitive's Board of Directors.

(Photo: http://photos.prnewswire.com/prnh/20121217/NE30355LOGO)  

The new funding will be used to build world-class marketing, sales and services teams, and accelerate development of AdvocateHub, its advocate marketing platform. AdvocateHub makes it easy for marketers to recruit, mobilize and recognize an army of advocates that support marketing campaigns, refer new clients and help close deals faster.  

"Influitive is exemplary of the kind of company in which Hummer Winblad looks to invest: at the forefront of an exciting market opportunity, management with a proven track record, and momentum that underscores and validates its market approach.  As the founding CEO of Eloqua, Mark Organ has a deep understanding of the crucial importance of customer advocacy for the growth and profitability of B2B companies. We are excited to help bring his vision of the ideal advocate experience to the market," said Lars Leckie, managing director at Hummer Winblad.

"This is a team that has pioneered a multi-billion dollar industry in cloud-based marketing automation," said Alex Baker, principal at Relay Ventures. "We are seeing companies increasingly dependent on peer referencing for acquiring customers, and believe that Influitive's advocate-centered, self-service approach is going to win out in a new multi-billion dollar Advocate Marketing space that is forming."

As trust in corporate sales and marketing continues to drop, B2B buyers are increasing their reliance on social media and 'blind' peer endorsements when selecting products and services. Influitive helps businesses mobilize their advocates, fans and evangelists to drive more references, referrals, success stories and online endorsements that are critical in today's social buying era. AdvocateHub is an advocate community where customers can participate in online or offline campaigns like lead referrals, demand generation, events and product reviews. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. The market has embraced Influitive's clever marriage of peer influence, competition and social capital since its launch in August 2012. Influitive has, increased active advocates by 180 percent, sales by 145 percent and successfully launched a free version of its application on its website.

"This new investment will help us address a critical point of friction in the B2B marketing and sales marketplace by providing a platform that empowers customer advocates. Our users have enthusiastically embraced our unique solution because it focuses on the advocate experience, is highly engaging and drives measurable business value," said Mark Organ, CEO and co-founder of Influitive. 

About Influitive
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references.

Influitive's customers include some of most successful and fastest-growing business-to-business software firms in the world, who use their AdvocateHubs to massively shorten their customers' buying processes while maximizing win rates against competitors. For more information, please visit http://www.influitive.com.

SOURCE Influitive

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
Leaving aside (most of) the deeper technical details of the situation, an interesting development occurred in the open source community this week. Under the auspices of The Linux Foundation, a new ‘neutral’ coding community emerged as a result of the coming together of the Node.js and...
IBM is delivering of enterprise class containers that make it easier for clients to deliver production applications across their hybrid environments. Containers give developers flexibility to build once and move applications without the need to rewrite or redeploy their code. IBM Con...
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in Ne...
Matt and I first met in the Summer of 2014 at DevOpsDays Minneapolis. My first introduction came when he (and several other DoD alums) participated in an impressive round of DevOps Karaoke. Matt gave an IGNITE talk on day two of the event titled “How to Hire Your First DevOp” as well. ...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discusses the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of c...
Midokura has announced that Adam Johnson, vice president of business, will present at the fourth annual DevOps Summit at Cloud Expo, taking place June 9-11, 2015, in New York. In his session, "Dockerize Networking: Solving the Docker Networking Dilemma," Adam will discuss how emerging ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE