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Canadian moms' top shopping trends for the season
By: PR Newswire
Dec. 13, 2012 06:52 AM
Moms' secrets: Stay on budget, be organized and put yourself last
MISSISSAUGA, ON, Dec. 13, 2012 /CNW/ - With Christmas only two weeks away, Walmart Canada today announced Canadian moms' top shopping trends for this holiday season. These trends are based on Walmart Canada's MomDEX*, a quarterly national survey of over 2,000 mothers from coast-to-coast.
On average, moms plan to spend $790 this holiday season, although 50% of moms expect to spend $500 or less on their holiday shopping this year. Walmart is the most popular holiday shopping destination among moms—80% plan to shop at the discount retailer—with the liquor store coming in second place(64%).
The 2000 Canadian moms who participated in Walmart Canada's MomDEX survey say this season they plan to stay on budget, spend more on their children as they get older, save money on décor to invest in gifts, be organized, and not spend on themselves. Here are the highlights of the MomDEX survey:
1. Stay on budget
2. Not everyone is equal in mom's eyes
3. Electronics trumps décor
4. Mom is organized
5. Mom is last on her list
About Walmart Canada
* The research for the MomDEX Holiday survey was conducted by Research Management Group for Walmart Canada between November 8 and November 18, 2012. 2006 Canadian moms with children under 18 were interviewed, and results were weighted to reflect the georgraphic population distribution in Canada. The margin of error for the national survey is +/- 2.2% at the 95% confidence.
SOURCE Walmart Canada
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