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Aberdeen Group Publishes Business Intelligence (BI), Networking and Application Performance Research
Research Examines Managed Reporting, Application Performance and Functionality Testing, Managing Network Impact of Social and Video Applications

BOSTON, MA -- (Marketwire) -- 12/12/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its IT Infrastructure/Virtualization and Cloud, Enterprise Mobility and Communications, Retail and Consumer Markets, and Business Intellligence (BI) research practices.

"Managed Reporting: Are Your Managers Worth $134?," prepared by David White, Senior Analyst for the Aberdeen Group Business Intelligence research practice, states that from an end-user's perspective, business intelligence (BI) comes in three broad classes: Managed reporting, interactive dashboards, and visual data discovery. Managed reporting is the foundational layer and first step in executing a comprehensive BI strategy. With basic management information needs addressed through managed reporting, many companies move on to explore more sophisticated, complementary solutions. This analyst insight, based on data collected in two surveys into business intelligence, explores the benefits (and costs) of adopting BI in the form of managed reporting. In addition, it highlights the steps that firms can take to optimize their deployments, and prepare the ground for future use of dashboards and visual data discovery tools. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8273/AI-managed-reporting-analytics.aspx

"Testing...One, Two, Three, Steps to Better Application Performance," authored by Jim Rapoza, Senior Research Analyst for the Aberdeen Networking and Application Performance research practice, reports on the importance of performance and functionality testing when it comes to having high quality applications. This report looks at how, through proper testing, organizations can ensure that their applications will run properly, will be optimized for high-traffic situations, will have good usability on a variety of devices and will offer users an excellent user experience. Testing ensures all of this can happen before the application deploys, rather than finding out that there is a problem after end-users encounter it. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8271/RB-application-performance-management.aspx

"Control Video, Social, and Recreational Applications and Don't Let them Control Your Network," also authored by Jim Rapoza, examines how companies manage the challenge that social systems and video presents to network and internet infrastructure, and how businesses successfully leverage application level network controls to limit the effect that these social applications have on the performance and reliability of business critical applications. Organizations that implement application-level controls to manage application use, including social networking, video, and rich media, gain significant benefits in overall application performance. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8272/RB-mobile-application-performance.aspx

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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