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INSIDE Secure Adds Representative Firm Strategically Targeting Market in Israel

Strengthening its position as a leader in semiconductor and software solutions for securing transactions, content and digital identity, INSIDE Secure (NYSE Euronext INSD) today announced that Tritech Ltd., a leading stocking representative and distributor of major manufacturers of electronic components to the local electronic industry, has been named to represent INSIDE Secure’s product offerings in Israel. The addition of Tritech to INSIDE’s global sales network will enable the company to more easily provide customers with local design and engineering support and easy access to its broad portfolio of security solutions. Tritech will offer INSIDE’s portfolio of secure microcontroller, near field communication (NFC) and contactless/contact payment solutions to start-ups and major OEM's in the communication, medical, industrial control and security sectors in the local Israeli economy.

“With the addition of Tritech Ltd., INSIDE now has a strong presence in important markets, where we believe our extensive portfolio of security offerings will provide compelling solutions for customers,” said Christian Fleutelot, executive vice president, digital security, at INSIDE Secure. “INSIDE will continue to expand its global sales network in strategically important regions to better serve our customers and exploit new opportunities with companies whose products allow people to securely make payments, identify themselves, protect intellectual property, access information and subscribe to services.”

Tritech Ltd. will sell and support INSIDE Secure’s complete product line, including industry-leading VaultIC™ and MicroPass® secure solutions, MicroRead®, SecuRead® and Open NFC™ near field communication (NFC) hardware and software, contact and contactless smart card reader chips and RISC-based contact and dual-interface secure microcontrollers.

“We’ve seen tremendous acceptance of INSIDE Secure’s technology and solutions at our OEM accounts,” said Oriel Sallary, vice president of sales at Tritech Ltd. “Their technology, available in complete sub-system, module and IC forms, coupled with our high-level technical and sales support, provides our customers with unparalleled complete solutions.”

About Tritech Ltd

Tritech Ltd. is a leading stocking representative and distributor of major electronic components manufacturers to the Israeli electronic industries. Our Applications Engineers provide technical support for all ICs and components and for RF & Microwave products from the initial design stage up to purchasing and production.

About INSIDE Secure

INSIDE Secure (NYSE Euronext Paris FR0010291245 – INSD.PA) is a leading designer, developer and supplier of software and semiconductor solutions for securing transactions, content and digital identity. INSIDE mobile NFC, secure payment, embedded security and digital security solutions provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television, mobile handsets and wireless content and service providers. For more information, visit www.insidesecure.com.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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