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Inc. 500 CEOs Slaughter Fortune 500(C) CEOs in Social Media Usage
79 Percent of Inc. 500 CEOs Have a Social Media Presence, While 70 Percent of Fortune 500 CEOs Are Completely Absent on Social Media
By: Marketwire .
Dec. 11, 2012 06:00 AM
SILICON SLOPES, UT--(Marketwire - December 11, 2012) - CEOs at Inc. 500 companies are significantly more active on social media channels than their FORTUNE 500© counterparts, according to a new study conducted by Domo and CEO.com, an online resource that lets busy executives stay up to date on the latest news and best practices in business management.
The 2012 Social CEO Showdown, which was created to compare and contrast the
All told, 79 percent of Inc. 500 CEOs have a social presence on at least one network. By comparison, 30 percent of Fortune 500 CEOs have a social media presence.
However, in terms of Klout scores, which measure the influence of individuals based on various social media data points, CEOs at the largest companies rank 28.5 percent higher than their fast-growth counterparts. Similarly, Fortune 500 CEOs who are on Twitter have more than 4 times the number of followers than Inc. 500 CEOs. These findings suggest that CEOs of America's largest companies still have enormous power in the social world, but are not doing enough to take advantage of their position.
"We already assumed CEOs at small, fast-growth companies put more stock in social media than CEOs of large multinational corporations -- what we didn't know was how overwhelming the difference would be," said Josh James, founder and CEO of Domo. "CEOs at large corporations are missing out on a tremendous opportunity. In today's hyper-connected world, CEOs who embrace social media will be the ones who create the most value for their organizations and lead their companies to even greater heights. In that respect, the future looks brightest for the CEOs of the Inc. 500."
Notable findings from the Study:
About the Survey
With $63 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark Capital, Andreessen Horowitz, IVP, Ron Conway and David Lee of SV Angel, Hummer Winblad, plus the who's who of SaaS and Internet technology.
Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, Linkedin, MLB.com, Omniture, Salesforce.com and SAP.
Companies wanting to sign up for a demo and see how Domo can help transform the way they manage their business can do so at domo.com.
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