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Centrix Software Selected as Featured Speaker at 3rd Annual UP 2012 Cloud Computing Conference

Centrix Software, a leading provider of workspace computing solutions, today announced that it was chosen to speak at the UP 2012 Cloud Computing Conference on December 12, 2012 in San Francisco and online. Wally MacDermid, Head of U.S. Operations for Centrix Software, will deliver the presentation, “Eliminating the Application Bottlenecks that Derail Cloud Implementations.”

“Although most enterprises support hundreds of applications, IT often doesn’t know what’s being used, by whom, how frequently, and via what delivery methods. This lack of knowledge, combined with bloated application portfolios, can be disastrous for cloud migrations. Not only would it be prohibitively costly and time-consuming to migrate all those applications to the cloud, it would also be the wrong move for many applications that would be better served by onsite hosting or running virtually on desktops,” said MacDermid. “The good news is that enterprises can easily avoid these problems and pave the way for a successful cloud migration. I’m excited to show UP attendees how to make this happen.”

MacDermid’s session, “Eliminating the Application Bottlenecks that Derail Cloud Implementations,” takes place December 12, 2012 at 11:00am PST at the South San Francisco Conference Center. MacDermid will discuss key application-related issues that should be top-of-mind for CIOs and senior IT professionals planning cloud migrations, including:

  • The consequences of not rationalizing an application portfolio before embarking on a cloud transition.
  • How to gain the rich, detailed insights into users, application usage and device usage needed to completely understand –and then rationalize –their existing environment.
  • The type of analytics required to get the “big data” on end-user computing needed for an efficient transition.
  • How to decide which applications make sense for the cloud and which are best served by other delivery methods.

How to Participate

Delegates wishing to attend MacDermid’s UP 2012 presentation and other sessions can purchase tickets at

About Cloudcor® and UP’12

UP ‘12, produced by Cloudcor Inc® is one of the world’s largest independent cloud computing conferences, and the first and largest hybrid format cloud computing conference. Now in its third consecutive year, it is delivered onsite and virtually to a global audience of 20,000+ business decision makers via the Internet. For more information about UP please visit

About Centrix Software

Headquartered in Newbury, UK, with the US corporate office in Framingham, MA, Centrix Software provides award-winning workspace computing solutions that optimize the way IT infrastructures deliver applications and content provisioned from physical, virtual, web or hosted platforms. By enabling a user-centric approach to IT service delivery, Centrix Software helps its customers to be more agile, flexible and efficient in how they deliver client-side technology services. Centrix Software’s solutions have helped leading organizations in banking and securities, insurance, telecommunications, retail, manufacturing, pharmaceutical, energy and utilities, and the public sector. For more information please visit

For the latest information on Centrix Software

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