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Niklas Bjorkman wrote: Firstly I agree with your conclusion. NewSQL takes the best of the traditional databases and NoSQL databases to combine the benefits of both worlds. I do not agree that NewSQL vendors focus on giving scale-out features to transactional data. The NewSQL market is focusing on giving true ACID support combined with extreme performance, stepping away from the traditional relational structures in databases. A lot of developers appreciate the ease of accessing data using SQL and I think we will see more and more databases supporting standard SQL. As you said - NewSQL databases often maintain the...
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Ketchum Named 2012 Agency of the Year

LONDON, December 7, 2012 /PRNewswire/ --

Agency and Its Clients Win Three European Excellence Awards

Leading global communications consultancy Ketchum was honored as Agency of the Year at last night's European Excellence Awards ceremony held in London. This award caps a banner year of industry recognition for Ketchum, including PR Agency of the Year and Large Consultancy of the Year at the North American PRWeek and PRmoment inaugural Golden Hedgehog Awards, respectively. In October, the company received an International Consultancy of the Year "highly commended" designation at the PRWeek Awards in the U.K., after having won the top award the previous year.

"In the last 18 months, we have made great strides to live up to the title of the best international consultancy by serving as key business partners for our clients and continuing to deliver strategic counsel, creative ideas and measurable results," said David Gallagher, Ketchum senior partner and CEO, Europe. "Being honored as agency of the year by several respected industry bodies is a reflection of this commitment, and we are grateful to be recognized as an industry leader by this distinguished panel of our peers."

In addition to winning the Agency of the Year award, Ketchum and its client, FedEx, won two European Excellence Awards in the following categories:

AUTOMOTIVE & TRANSPORT
"FedEx Delivers Panda-monium Across the Globe"
FedEx with Ketchum

UNITED KINGDOM/IRELAND
"FedEx Delivers Panda-monium Across the Globe"
FedEx with Ketchum

About the European Excellence Awards

The European Excellence Awards are created to honour the most outstanding achievements of communications professionals in their field. The awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across Europe. This year's awards ceremony was held Dec. 6, 2012 at the Roundhouse in London.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit http://www.ketchum.com.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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