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MTV Gives Aframe an Encore to Distribute Awards Footage via the Cloud

Aframe announced that for the second year in a row, Viacom International Media Networks used Aframe’s cloud video production platform to distribute highlights and clips of its 2012 MTV EMA show via the Internet – superfast and yet securely – rather than costly or cumbersome alternatives. Backed by Aframe’s private cloud network, MTV’s PR teams helped maximize impact of this must-see event in broadcast reports, online and on mobile devices.

The hottest international awards show with a star-studded roster including Taylor Swift, Alicia Keys and The Killers, the 2012 MTV EMAs had the instant appeal that demands both widespread media access to footage to support broadcast and online coverage, and security. After a successful use of Aframe at the 2011 MTV EMAs, MTV expanded its Aframe use to allow up to 200 journalists on Aframe’s secure platform.

With Aframe, MTV’s PR teams could distribute content as widely as it desired by simply granting access as needed to media contacts as needed, anywhere and on the fly – without requiring media to install special software or hardware, or enter cumbersome commands. Users simply log on to Aframe’s web-based platform and start working with video instantly.

Once in Aframe, journalists and bloggers could view and select precise clips they needed, instead of downloading an entire package, and then choose a clip afterwards. MTV could also use Aframe to add metatags to the footage, to make video searchable by comments, file names, collections and summaries - making it easy to find just the right clip in seconds. Such speed and easy access further facilitated the media’s creation of MTV EMA show reports for use on TV, online and on mobile devices.

“Killer acts deserve killer treatment, and Aframe made it fast and easy for media anywhere to access MTV EMA footage and create packages to keep the buzz going about the show for days,” said David Peto, CEO of Aframe. “Aframe also saved time, hassle and bandwidth costs for MTV’s PR teams and for the journalists they work with. Now that’s a real winner!”

About Aframe

Aframe is a web-based service designed to liberate the video industry by providing a shared, secure space for production companies, broadcasters, marketing agencies, corporate marketing departments, and any business or individual working with the moving image. Using Aframe, producers can plan, create content, collaborate, store, edit, distribute and make footage searchable. Aframe aims to take the blood, sweat and tears out of content creation, without needing equipment or full-time staff, and only requiring an internet connection.

For more information about Aframe visit aframe.com.

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