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iSatori, Inc. Announces Procurement and Fulfillment of Initial Stocking Order for Company's Energize Product With Major Fortune 500 Mass Merchandiser

GOLDEN, CO -- (Marketwire) -- 12/05/12 -- iSatori, Inc. (OTCQB: IFIT) ("iSatori" or "the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, announced today at the 5th Annual LD MICRO Micro-Cap Growth Conference, a significant initial stocking order for its Energize™ (www.isatori.com/energize) product from Walgreens, a Fortune 500 mass merchandiser and the largest drug retailing chain in the United States. Specific terms of the order were not disclosed.

The initial stocking order will enable iSatori to distribute its Energize product through 8,030 Walgreens retail stores in North America. Further, the Company announced it will ship, fulfill, and stock this order prior to the end of the 2012 calendar year. iSatori will work closely with Walgreens to "pull-through" the inventory created for it by the Company's fulfillment during the first quarter of 2013. Ultimately, the financial implications from these recent developments may have a positive material effect on the Company's financial performance throughout 2013.

Commenting on the significance of today's announcement and these recent developments for the Company, CEO Stephen Adele (www.isatori.com) noted, "This announcement signals, in our opinion, the initiation and significant expansion of our product portfolio into the food, drug, and mass merchandising markets. The operational implications of the initial deployment of our products into these new channels are expected to have a materially positive impact on the Company by significantly growing the number of doors, units sold, and related consumers who may be exposed to our products throughout North America. In addition, the Company hopes to realize enhanced positive financial performance from similar channel expansion for our products throughout 2013."

Energize, a product developed by iSatori in collaboration with a doctor, provides prolonged energy with a proprietary, sustained-release delivery system. So there's no rush at the start and no jitters or crash either. And because it's not a drink or a shot, there's no bitter taste. Since its introduction by iSatori in 2004, Energize has amassed a growing number of loyal consumers, along with expanded retail distribution. In fact, Energize has become America's number one selling energy pill, as reported by IRI data, June 2012.

About iSatori, Inc.
Globally, the market for sports nutrition, weight loss, and energy nutritional supplements is estimated at US $30-Billion (Nutrition Business Journal, SNWL Overview 2012), of which the United States is the largest consumer, representing two-thirds of the world market in both volume and value of retail sales (Euromonitor, 2010). iSatori, Inc. is a consumer products firm, based in Colorado, that develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world.

iSatori is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at www.iSatori.com.

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the relationships with our distributors, the results of our marketing efforts, entrance into mass market retail distributors, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contacts:
iSatori, Inc.
Stephen Adele
CEO
(303) 215-9174
Email Contact

R.J. Falkner & Company, Inc.
R. Jerry Falkner, CFA
Investor Relations Counsel
(800) 377-9893
Email Contact

About Marketwired .
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