SAN FRANCISCO, Dec. 3, 2012 /PRNewswire/ -- Fotor.com, a comprehensive online photo editor, announced the debut of their free, customizable e-card tool, Card Maker. Features within Card Maker's intuitive workflow -- including photo editing, filters, clipart, overlays and changeable text content, font and layout -- allow Fotorians to personalize as little or as much as they desire.

Today's announcement signals Fotor's launch into the e-card making service sector. The categories available now -- "Christmas" and "Holiday" -- showcase the first selections in the Card Maker catalog. Fotor will continue to add more designs this holiday season and additional themes are forthcoming. Card creations can be saved locally or shared directly on Facebook, Twitter or Flickr. As Card Maker evolves, more options will be added to meet the growing demands of consumers.

The e-card business has exploded since its conception in 1994, resulting in an increasingly crowded market space. But Fotor's PR manager Patti Tietgens, sees an opening, stating, "Previously many e-card making services were free or supported by advertising. As the technology behind the e-card has advanced however, we are seeing less and less high quality, truly free e-card options without distracting popup ads or registration requirements. People want a quality product with a clean interface that's both easy to use and free. We think we can meet these demands."

As an online photo editor increasing in popularity, Fotor is well-equipped to upset the e-card market. Whereas many e-card sites offer few options for photo editing, Fotor's Card Maker is backed with impressive editing tools. As more materials are added to the catalog, Fotor is betting on gaining fans not only due to attractive designs and innovative features, but due to their commitment to connect people through their photos across multiple channels.

"We are very excited to launch our Card Maker in time for the holidays," said James He, COO of Fotor. "By creating a greeting card that centers on personal photos, the focus remains on the moments we want to share with the people we care about most. Everything else is built around that. As a user, I get to chose whatever level of customization works for me. If I'm in a rush, I can drag and drop my photos into an attractive default layout. Or I can take that same layout and move components around, delete other parts or change the size, color or content completely. It's really quite flexible."

Beginning today, e-card making enthusiasts can edit Christmas and holiday greeting cards at Fotor.com.

Fotor was launched in May of 2012 and has from the very beginning brought powerful, easy to use photo editing tools into the hands of anyone and everyone with an internet connection. Utilizing cloud computing to provide a suite of image processing tools ranging from basic cropping to HDR (High Dynamic Range) processing, Fotor has made professional-level photo editing accessible to everyday users through a clean, intuitive interface and workflow. Fotor strives to provide the highest quality tools in the most accessible manner and continues to pursue this goal with each new product and version release.

SOURCE Everimaging Co., Ltd.