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ReachLocal’s Chief Product Officer Presenting at Bia/Kelsey’s ILM West Conference December 4th in Los Angeles
By: Business Wire
Dec. 3, 2012 06:15 AM
ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced Kris Barton, Chief Product Officer, will be a featured speaker at Interactive Local Media West (ILM West), BIA/Kelsey’s upcoming conference focused on the local opportunity for digital media, marketing and promotions. He will be participating in a panel titled: SuperForum: Sales Force Transformation on Monday, December 4th from 3:45pm to 4:45pm.
A key to winning local is the successful transformation of the sales force and sales channels. During this SuperForum, BIA/Kelsey presents top findings from its research in this area, and engages with industry leaders about sales strategies and tactics.
Prior to Nero, Barton served in multiple management roles at Microsoft
Corporation from 2001 to 2006, overseeing the product development
efforts for the MSN online properties including MSN.com and MSN network
channels. Barton has also held product positions at Omniture and Novell
About ReachLocal, Inc.
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