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ePals(R) Receives Regulatory Approval for Chinese Joint Venture and Expands Relationship With Neusoft(R) to Include Content Publishing
By: Marketwired .
Nov. 28, 2012 06:05 PM
WASHINGTON, DC -- (Marketwire) -- 11/28/12 -- ePals Corporation (TSX VENTURE: SLN), an education media company and the world's leading safe social learning network, today announced that its joint venture with NeuEdu for the creation of ePals China under the name NeuPals has received its Chinese business license and has begun formal operations, bringing ePals' safe and secure social learning network into China in partnership with one of China's premiere technology and education companies.
"Chinese teachers and students, like their counterparts around the world, are eager for cultural exchange from different global perspectives," said Dr. Jiren Liu, Chairman of NeuEdu. "Connecting Chinese and English language students with each other in authentic learning experiences is a great way for them to better understand other cultures while helping each other practice and improve their written and spoken foreign language skills."
As outlined in the Ministry of Education's Medium and Long-term National Educational Reform and Development Plan (2010-2020), the Chinese government plans investment in the education sector to strengthen internationalization of the Chinese education system, and promote global awareness to the younger generation, an initiative that will impact more than 200 million students from primary through secondary levels for a market capitalization that Deloitte estimates around RMB 960 billion (approx. USD 160 billion).
Separately, ePals announced a long term publishing agreement between ePals' Publishing Group affiliate, Carus Publishing Inc., with Neusoft Publishing for the translation, localization and publication in China of Chinese language versions of ePals' award-winning children's books, magazines and content from outside of China and use of that translated Mandarin-language content by ePals outside of China. In the United States, the American Council on the Teaching of Foreign Languages reports that Chinese language learning is the fastest growing language taught in U.S. schools.
"The translation of ePals content into Mandarin positions ePals to deliver high-quality physical and digital media products in multiple languages to major markets around the world," said Thomas Middelhoff, Chairman of ePals International. "Internationally, new learning standards focused on critical thinking, problem solving, communication and non-textbook based learning are emerging, driving global demand for ePals' award-winning media products and content," continued Middelhoff.
According to China's "Book Retail Market Report 2011," the kids' book market grew steadily at a rate over 10% from 2009 to 2012, and is estimated to continue growing. And the China Press and Publication, a media authority affiliated with the country's General Administration of Press and Publication, says China's children's publishing market is in its "Golden Age," with the next growth point focusing on digital publishing.
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