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Soft Trac Joins Orange Leap Reseller Channel

DALLAS, Nov. 27, 2012 /PRNewswire/ -- Orange Leap ( announced today that nonprofit technology and solution specialist, Soft Trac has been authorized to sell Orange Leap, a cloud-based constituent relationship management (CRM) solution. Soft Trac serves nonprofits in the Northeast and is based in Falmouth, Maine.

"With Orange Leap, we offer our nonprofit clients a highly scalable fundraising solution that is affordable. Among the greatest benefits of choosing Orange Leap as their donor relationship management solution are ease of customization and providing a web-based platform," said Soft Trac President Darla Hamlin.

"Nonprofit professionals in the development office can now establish business rules customized to their day-to-day tasks and reporting which helps to manage the continuous challenge of limited time and budget," said Hamlin. "Using any computer, from anywhere, through an Internet connection gives development directors access to Orange Leap - negating the upgrade costs of expensive servers thus investing more dollars back into their mission. Additionally, development officers, volunteers and board members have the flexibility of accessing their web-based donor information from anywhere in the world."

Orange Leap is diversifying their distribution model to include resellers in order to provide nonprofits with local support from local experts.

"Having known Darla and the Soft Trac team for over 15 years, I've witnessed first-hand her commitment to the nonprofit sector and her passion for providing individual nonprofits with the best technology, and the guidance to use technology to fulfill their mission," said Orange Leap President Kent Hollrah. "We are thrilled to have Soft Trac as part of our channel."

More information:

About Soft Trac:
Soft Trac has been serving nonprofits and governmental agencies for more than a decade and is recognized nationally for its leadership, client success, and revenue goal achievements. Please visit for more information.

About Orange Leap:
Orange Leap ( helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R).

SOURCE Orange Leap

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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