Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Harris Poll EquiTrend Recognized as a Proven Indicator of Stock Performance during 2008 Financial Downturn
International Journal of Research in Marketing paper validates Harris Poll EquiTrend as a tool to help investors and analysts hedge market investments

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- Harris Interactive Inc. (NASDAQ: HPOL), a leading global market research firm, today announced that its Harris Poll EquiTrend® brand equity model was the subject of a recent academic study which tested the performance of brand value measurements during the 2008 financial crisis. The study concludes that the consumer-based brand equity measurement model used by Harris Poll EquiTrend was a more predictable indicator of corporate brand financial resilience than the financially-based brand value measurement model used by Interbrand.

(Logo: http://photos.prnewswire.com/prnh/20100518/NY06801LOGO)

The study findings appear in the September 2012 issue of the International Journal of Research in Marketing in the paper titled "The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures," authored by Johny K. Johansson, Claudiu V. Dimofte and Sanal K. Mazvancheryl.

The findings of this academic study show that Interbrand's financially-based brand value measurement was not a reliable predictor of a brand's resilience during the 2008 financial downturn. Rather, brand equity measurements that accurately measure true consumer allegiance and loyalty, such as the methodology used by Harris Poll EquiTrend, more accurately predict which global brands' stocks will out-perform the market. This supports the long-held perception of brand equity as a key indicator of stock performance and financial stability.

"Our research investigated how some of the strongest brands in the U.S. market fared in terms of financial performance during the Fall 2008 stock market downturn," said Johny K. Johansson, McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University. "Yet, what we found is that when using the traditional financially-based measure of brand value (Interbrand), the top brands actually performed worse than the market. However, when a consumer-based measure of brand equity (EquiTrend) is used to replicate the analysis, top brands displayed resiliency and consistently outperformed the market. This analysis demonstrates the value of consumer-based brand equity (EquiTrend) when analyzing or investing in the market."

"This paper presents an objective third party validation of the Harris Poll EquiTrend brand equity model," said Aron Galonsky, Senior Vice President within the Custom Solutions Group at Harris Interactive. "The thesis clearly demonstrates that to understand the future of brands in an economic downturn, it is imperative to account for brand equity. Put differently, brand equity is tied directly to business performance."

For a complete copy of the International Journal of Research in Marketing research paper, contact Corporate Communications at 212-539-9600 or press@harrisinteractive.com.

About Harris Poll EquiTrend®
Harris Poll EquiTrend® is a leading Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The latest study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand. Harris Interactive has conducted its Harris Poll EquiTrend study regularly since 1989, and can offer yearly trended data from 2005. The Equity Score, a key take-away from Harris Poll EquiTrend, has been validated against financial performance by Georgetown University.

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

SOURCE Harris Interactive

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors neede...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and ma...
Here’s the presentation I gave at the Linux Foundation’s CloudOpen in Dusseldorf on October 13, 2014 titled Mixing Your Open Source Cloud Cocktail Add two parts virtualization, one part orchestration add a little networking shake and pour. Unfortunately cloud computing isn’...
There's fog coming to the world of IT. Some people are calling this "The Cloud." This fog turns everything inside out. It will take your monolithic applications, the guts of which are contained within large bodies of code, and break them apart so that discrete units of functionality a...
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g.,...
When I took my operating systems fundamentals course in college I was taught that an operating system provides very specific capabilities that provides users with access compute resources for building and running applications. Over time as networking capabilities and bandwidth increase...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE