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Lattice Engines Raises $20 Million in Series C Venture Funding Led by NEA
Big Data for Sales helps customers to generate up to 75 percent more pipeline, triple conversion rates and double win rates
By: PR Newswire
Nov. 26, 2012 11:51 AM
SAN MATEO, Calif., Nov. 26, 2012 /PRNewswire/ -- Lattice Engines announced today that it has raised $20 million in Series C venture funding led by New Enterprise Associates (NEA). Existing investor Sequoia Capital also participated in the round. The investment will help the pioneer in Big Data for Sales accelerate its growth and extend its leadership in providing cloud-based Big Data applications for sales and marketing.
Lattice's Big Data platform, salesPRISM, applies the power of predictive analytics to sales and marketing to predict the previously unpredictable: buyer intent. By combining information about customers and prospects from all possible sources, internal and external, and finding patterns in customer behavior, salesPRISM helps sales and marketing teams match their effort to opportunity in real time. Organizations using salesPRISM have increased their pipeline by up to 75 percent, tripled their conversion rates for prospecting and doubled their cross-sell rates at existing customers.
According to IDC, the market for Big Data technology and services is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015, a compound annual growth rate (CAGR) of 40 percent or about seven times that of the overall information and communications technology (ICT) market.
More than 50,000 sales and marketing professionals in over 25 countries at companies including Adobe, ADP, Cox Communications, Dell, Staples and SunTrust already rely on salesPRISM for helping their sales and marketing teams increase their productivity. salesPRISM is integrated with all major CRM systems including Microsoft Dynamics, Oracle, Salesforce and SAP.
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NEA, one of the world's largest venture capital firms, has been at the leading edge of industry transformations in the enterprise market through investments in companies like Box, salesforce.com, SugarCRM and Workday. Pete Sonsini, a general partner at NEA, will join the Lattice Board of Directors.
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