Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Who Says Customers Can't Help Create Major Innovation?

CHICAGO, Nov. 20, 2012 /PRNewswire-USNewswire/ -- Conventional wisdom suggests that customers cannot easily contribute to the creation of major innovation and new product development (NPD) should proceed in defined stages. This research finds otherwise.

(Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO)

Every marketer involved with NPD knows: 1) they should listen to the voice of the customer, and 2) they should involve customers at certain development stages. However, are customers simply subjects for research and product testing? Does a stage approach really help firms trying to push technological frontiers? To explore these issues, we studied how customers participate in NPD for major innovation, comparing projects that succeeded and failed. We examined small technology firms because this context allowed for rich insight to what customers actually do during NPD.

What did we find? Two approaches to NPD and ten ways that customers participate in creating major innovation.  The successful innovators pursued an atypical process: "almost ready, fire, do a bit more, re-fire." They had no conventional market assessment and made very early sales of a not-nearly-ready technology. These firms were not customer-centered. Rather, they treated customers as co-innovators, mobilizing a mix of present and potential downstream customers for trial-and-error learning. Customers were sometimes lead-users but often, they were simply keen to play with new technology. Critically, they were active in most of the roles we identified, and in every NPD activity. In clear contrast, the firms with MI failure took a more traditional approach to NPD. They followed clear stages of development where customer participation was limited to certain activities and very few roles.

The analysis appears in the November 2012 issue of the American Marketing Association's Journal of Marketing (Vol. 76, pages 87-104).

"Any firm new to major innovation is dealing with 'newness' because the technology and market is so unknown. As a result, we think even large firms can learn from our study, if they are willing to break-out of the step-by-step and risk-averse models learned in business school." [Nicole Coviello].

Our results suggest that to succeed with major innovation, a firm should NOT follow an analysis-driven stage model. Instead, they should cultivate an iterative approach to NPD, continuously involving customers in different ways. This means being willing to: (1) share in knowledge generation and (2) share technology early. This entrepreneurial approach to co-creation helps mitigate risk through early buy-in to the innovation, early market access and rapid development of a market position.

About the American Marketing Association:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Learn more at marketingpower.com.

Contact: Christopher Bartone – 312.542.9029 – cbartone@ama.org

SOURCE American Marketing Association

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation ...
First, let's outline a frame of reference for multithreading and why we may need to use a thread pool. A thread is an execution context that can run a set of instructions within a process - aka a running program. Multithreaded programming refers to using threads to execute multiple ta...
Most large organizations require dozens and sometimes hundreds of specialized software tools to manage the lifecycle of the physical products or software applications they create. It isn’t hard to imagine the monumental waste these organizations incur in attempting to manually coordina...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a fu...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE