Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Brands Providing Poor Customer Experience Face a Tough Holiday Season
Survey of festive spenders reveals that consumer shopping experience online and in-store can make all the difference

NEW YORK, November 20, 2012 /PRNewswire/ --

More than half of adults online (53%) admit that their online and in-store experiences with brands are likely to affect from whom they choose to shop for gifts this holiday season, according to an online YouGov survey commissioned by Emailvision, the leader in customer intelligence and relationship marketing.

The National Retail Federation forecasts 2012 holiday spending to total $586.1 billion in the US, but in a noisy market filled with attractive offers, retail brands will need to work hard to keep their customers happy and loyal.

The survey showed that female shoppers are the most likely to either cherish or begrudge a brand based on their interactions, with almost three fifths (59%) saying their previous in-store and online experiences are likely to influence with whom they choose to shop this holiday season. This is compared to only 48 percent of men who reported their experiences are likely to influence their shopping habits.

Those working full time will be the most selective with their cash based on previous experiences, according to the survey. Over half (56%) said their choice of brand is likely to be affected by online and in-store interactions, compared to only 40 percent of unemployed people.  

One part of the overall customer experience that shouldn't be underestimated is the relevance of marketing messages. By leveraging available data, retailers can better personalize offers and establish a closer relationship with customers.  

"This survey acts as a reminder to retailers and marketers who may be focusing more on their offers and less on the overall customer experience. Many retailers may be expecting a pre-holiday spike in sales, but to earn this revenue they will need to create tailored shopping experiences," says Henry Smith, Product Marketing Director at Emailvision.

He continues, "The good news is that with customer intelligence technology it's easy to turn customer data into very effective holiday marketing. The goal for retailers should be to make communications and customer interactions engaging and seamlessly integrated into the holiday shopping experience. By weaving together appropriate communications, based on a customer's previous interactions with a brand, retailers can be sure they won't lose out on their portion of the holiday spending spree."

Retailers need to ensure they are not missing a trick when it comes to customer experience. Armed with information about customers and their preferences, it's possible to give consumers a very positive shopping experience, even in the holiday rush.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2001 adults. Fieldwork was undertaken November 2-5, 2012.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Notes to editor

Nick Heys, CEO of Emailvision and Robert Brosnan, Senior Analyst at Forrester, are hosting a webinar covering what every digital marketer needs to know about customer intelligence. The webinar will take place on December 11 at 11am EST. Register for free.

About Emailvision

The smartest relationship marketing campaigns are powered by Emailvision. With more than 13 years of research and development, Emailvision is delivering SaaS solutions for the next-generation of relationship marketers. The organization provides pioneering software for customer intelligence and relationship marketing. Every month Emailvision's marketing cloud platform delivers 600,000 campaigns for 3,300 clients. Emailvision is located in 22 countries around the world. http://www.emailvision.com

For more information, please contact:
Sherry Smith
MWW Group for Emailvision
Email: ssmith@mww.com  Tel: +1-646-797-3139, Mobile: +1-917-593-2716

SOURCE Emailvision

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is t...
As organizations abandon the waterfall method of software development for Agile, many are stuck in what Hasan Yasar terms Water-Scrum-Fall. That is, the organization has not effectively embraced Agile and DevOps principles and remains in silos with no links to business goals. Enter Dev...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process t...
Technology integration is complex and an evergreen business challenge for IT teams. Enterprises setup manual & point to point connections to exchange data from business partners. However, data disruptions emerge when the business IT systems expand and prevents organizations from sharin...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Op...
Most large organizations require dozens and sometimes hundreds of specialized software tools to manage the lifecycle of the physical products or software applications they create. It isn’t hard to imagine the monumental waste these organizations incur in attempting to manually coordina...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE