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CORRECTING and REPLACING PBS KIDS Survey Finds Top Holiday Gifts Are Downloadable This Season
By: Business Wire
Nov. 19, 2012 05:09 PM
Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
PBS KIDS SURVEY FINDS TOP HOLIDAY GIFTS ARE DOWNLOADABLE THIS SEASON
More Parents Plan to Give Downloadable Apps and Games; PBS KIDS Offers Tips to Help Parents Choose the Best Apps for Kids
In its annual holiday survey of parents of 2 to 10-year-olds, PBS KIDS found that the leading trend in gifts for kids this year will be downloadable such as apps, games, e-books and digital music. Fifty-eight percent (58%) of parents reported that they will “most likely” or “definitely” be purchasing downloadable gifts this season. Of these parents, almost all (95%) plan to spend more or the same as last year on downloads.
Since eighty-six percent of parents report that their kids already have access to a computer, smartphone, or tablet, the focus this year is less on giving new devices and more on the downloadable items that will keep these gadgets fresh and exciting. Parents are gifting downloadables in two primary ways – by selecting and pre-loading apps and games onto devices for their kids (74%) and with gift cards that enable the purchase of downloads (57%).
“As parents plan to give children downloadable gifts this holiday season, it is important to remember that content is key,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Tablet and mobile devices can provide learning opportunities when they are loaded with curriculum-based apps and games that are both fun and educational, but it can be overwhelming for parents to determine which apps are the right apps for their kids. At PBS, we recognize the trust that parents place in us to help them make the right media choices for their children.”
This holiday season, PBS is offering the following tips to help parents navigate successful selection and use of downloadable gifts:
This holiday season, PBS KIDS has 24 educational mobile apps available for download. Some that will sure to be favorite stocking stuffers include:
PBS continues to provide parents with tools and resources to make smart media choices, and to offer kids media content that will help them learn and grow. With a cross-platform approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through educational apps, on TV, online, and in the classroom.
More helpful tips are available online at PBSParents.org.
PBS KIDS surveyed a sample of 1,000 parents who currently have a child between the ages of 2-10. Respondents were 20 years of age and older. Interviewing for this survey was completed during November 2-7, 2012.
About PBS KIDS
PBS KIDS, the number one educational media brand for children, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
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