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Solve Media Creates First Security Advisory Council for Online Advertising
All-Star Group of Industry Experts Will Study and Address Growing Online Advertising Security Issues; Bot Traffic an "Extreme Concern" for Two-Thirds of Security Professionals, According to Survey Findings
By: Marketwired .
Nov. 19, 2012 12:00 PM
NEW YORK, NY -- (Marketwire) -- 11/19/12 -- Solve Media (www.SolveMedia.com) today announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O'Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran. Creation of the council was spurred by a recent Solve Media survey of 200 IT-focused online publishing professionals in which 69 percent said they were extremely concerned with bot traffic. Solve Media's anti-bot CAPTCHA security platform specifically addresses bot traffic affecting both publishers and advertisers by authenticating that audiences are, in fact, human.
According to the Interactive Advertising Bureau, interactive ad spend reached a record $17 billion globally in the first half of 2012 and is projected to be greater than print ad spend by Q4. Solve Media previously identified that as much as 10 percent of all online traffic is generated by bots. This means potentially $1.7 billion of online ad spending is wasted marketing to bots that will never become customers.
"Security is a growing concern for both advertisers and publishers as they recognize the substantial negative brand and monetary impact of bots," says Ari Jacoby, CEO of Solve Media. "Agencies prefer to work with publishers that have safeguards against bot traffic so they are not wasting ad spend, and publishers want to offer quality inventory. To improve the industry, we enlisted the top information security experts to discuss how best to address online security quandaries and advise our agency clients and publisher partners."
The Solve Media Security Council will organize the industry's best security minds around this issue to help deliver a solution that benefits advertisers and publishers. The Council is tasked with identifying ways to combat bots and other serious security issues plaguing online advertising, and providing expert guidance to advertisers and publishers seeking security help. Below is additional information about each council member:
"I have spent my career counseling the masses on how security really works in the hopes of helping companies, organizations and the general public prevent online attacks and security breaches," says Bruce Schneier. "Solve Media's unique CAPTCHA solution is also helping to prevent security breaches by hampering bots access to advertiser, publisher and consumer data. I've joined Solve Media's Security Council to further combat Internet security vulnerabilities."
"It is important for security experts to understand vulnerabilities from the attacker's perspective to be effective," says Chris Wysopal, CTO of Veracode. "The steps Solve Media is taking to combat Internet bots is a solid start and my experience identifying and exposing Internet security vulnerabilities will help them build out their offering."
"Having started my career hacking into some of the most secure government and corporate fortresses, I am fully aware of how serious a threat there is to public and private sector security," says Kevin Mitnick, CEO of Mitnick Security Consulting, LLC. "I'm happy to bring my expertise to the Solve Media Security Council in the hopes of helping others protect their valuable information assets."
"Solve Media has produced one of the most interesting solutions to the CAPTCHA generation problem that I have seen in a very long time, and I am very excited to help advise them on the security space at large," said Dr. Adam J. O'Donnell, Chief Architect in the Cloud Technology Group at Sourcefire.
"My mission has always been to improve innovation within the security industry to better combat vulnerabilities," says Elad Yoran, CEO of Vaultive Inc. "Solve Media embraced a similar mission in online advertising and their continued commitment is evident in their creation of this council."
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