Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


New Research Finds One in Five Online Bargain Hunters Duped by Sites Selling Counterfeit Goods

With the 2012 holiday shopping season right around the corner, MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while looking for deals online. Deal seekers outnumbered consumers seeking fakes at the rate of 20 to 1.

Using its proprietary technology to examine online shopping patterns, MarkMonitor worked with Nielsen, a leading global provider of information and insights into what consumers watch and buy, to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period. Nearly five million shopping sessions were surveyed during the study period, focusing on the search terms the shoppers employed, such as 'fake,’ 'replica,’ 'cheap' or ‘discount,’ to determine their motivation. About one in five U.S. and European bargain hunters (e.g., those searching on terms such as cheap, discount, or outlet) landed on sites selling counterfeit rather than legitimate merchandise. Conversion rates—defined as putting something in the shopping cart—for those site visits were higher than conversion rates for visits to sites selling legitimate merchandise.

“Consumers are being waylaid by rogue e-commerce sites, causing brands to lose business. The findings from our Shopping Report underscore the importance of developing proactive brand protection strategies in the digital age,” said Fredrick Felman, chief marketing officer of MarkMonitor.

Additionally, the MarkMonitor Shopping Report examined multiple demographic factors—including age, income, education levels, and household size—and found there were minimal demographic differences between online consumers who seek out counterfeit goods and those who are simply bargain hunters for legitimate goods. For example, among U.S. consumers, roughly a quarter of online shoppers for legitimate branded goods (26 percent) and those shopping for counterfeit goods (26 percent) have a four-year college degree or higher. Some 37 percent of U.S. shoppers for legitimate goods have an annual income less than $50K; among U.S. shoppers for counterfeit merchandise, 38 percent earn less than $50K annually. Among European Union countries, the percentage of consumers who earn more than €54K annually is the same for both shoppers of legitimate and counterfeit goods (17 percent.)

“These findings really challenge the common assumption that consumers who purchase counterfeit goods are distinctly different than those consumers buying genuine goods,” said Eric Solomon, senior vice president, global digital audience measurement, Nielsen. “With Cyber Monday right around the corner, consumers across all segments must be vigilant when shopping online.”

Many counterfeit goods are priced to appear as legitimate goods on sale, often discounted at 25–50 percent off the legitimate list prices, which is comparable to end-of-season or ‘blowout’ sale prices. These plausible prices allow bargain hunters to feel they are getting a good deal on legitimate merchandise, especially when coupled with the increasing tendency for rogue sites to feature brands’ recent marketing campaigns and photographs.

“As the holiday shopping season approaches, marketers are eager to maximize ROI and revenue. The unique methodology we developed with Nielsen will help brands by providing new insights into demand for their products and services,” concluded Felman. “By integrating Nielsen’s anonymized, permissioned-panel data with information about rogue sites and traffic, we can deliver unique perspectives on consumer shopping patterns in alternate e-commerce channels and help brands recoup the traffic and revenue that those consumers represent.”

Methodology and Availability

The study, conducted between July 2011 and March 2012, analyzed the relationship between online shoppers, the search terms they use and the sites that they visit when seeking apparel and luxury goods. Using anonymized panel data and keyword searches, MarkMonitor analysts scrutinized traffic to sites visited by the panelists, including 1,000 websites selling legitimate goods and 8,000 sites identified by MarkMonitor as selling counterfeit goods. Analysts segmented consumers according to whether they visited sites selling counterfeits and also according to whether their keyword searches were bargain-related or counterfeit-related. Nielsen’s permissioned panelists were drawn from France, Germany, Italy, Spain, Switzerland, the United Kingdom and the United States.

The MarkMonitor Shopping Report is available immediately for complimentary download at https://www.markmonitor.com/2012shoppingreport/.

ABOUT MARKMONITOR

MarkMonitor, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust. Learn more at www.markmonitor.com.

ABOUT THOMSON REUTERS

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com.

MarkMonitor® is a registered trademark of MarkMonitor Inc., part of the Intellectual Property & Science business of Thomson Reuters. All other trademarks included herein are the property of their respective owners.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offeri...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process ...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a...
It’s hard to believe that it’s already 2017. But with the new year comes new challenges, new opportunities—and, of course—new software projects. One of the most important questions beginner, intermediate, and advanced coders all have to answer before they begin their next project is wh...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for pe...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE