Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Procter & Gamble's Majoras Delivers Keynote At PMA Marketing Law Conference
Former FTC Chairman Tells Industry it Must Collaborate and Self-Regulate to Empower the Consumer

CHICAGO, Nov. 17, 2012 /PRNewswire/ -- Procter & Gamble's Chief Legal Officer Deborah Platt Majoras delivered a keynote address to an audience of leading attorneys, brand marketers and policymakers at the 34th Annual Promotion Marketing Association Marketing Law Conference in Chicago.   

Her remarks stressed the need for brand marketers to empower the public and ensure consumer protection through fair competition.  "Consumers not only have access to a dizzying array of information; they are also creating and providing information," said Majoras.  "They are not passive recipients, but active participants in the brand building."

When discussing the need for collaborative industry efforts to ensure consumer protections on a quickly shifting marketing landscape, Majoras – a former Chairman of the Federal Trade Commission – said, "Enforcers and regulators should support effective self-regulation.  I've been a very big supporter of self-regulation for a long time.  It's not perfect but government regulation isn't either."

Majoras also said that privacy policies and choices designed by a company must be transparent for both the consumer and for the marketers around the world who need to understand and implement them.  She said that marketers should bring the same creativity to their privacy and disclosure protocols as they do to creation of products for the market.

She reminded the audience that the industry needs to continue to work together to create the empowerment the public wants.   "The new trusted heroes in our society are everyday people.  Consumers want to know who's behind the brands?  Can they be trusted?  Are we really interested in making the world a better place?"

"Trust is a cornerstone of the corporate mission," said Majoras in closing.  "It will be working together as a legal community that we find the best practices and solutions."

About the PMA

Founded in 1911, the New York based PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands.  Representing $1 trillion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing.  The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.  More information is available at www.pmalink.org.

SOURCE PMA

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
SYS-CON Events announced today that Grid Dynamics, the leading provider of scalable eCommerce technology solutions, will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Grid Dynamics is a le...
Appcore aims to simplify private cloud through Apache CloudStack solutions. Nate Gordon serves as the Des Moines, IA-based company's Director of Technology, in its effort to enhance Apache CloudStack and Citrix CloudPlatform for its customers. We had a few questions for him, and this i...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and ma...

Unless you have been living under a rock the last year, you have probably heard about Docker. Docker describes itself as an open platform for distributed applications for developers and sysadmins. That sounds great, but why does it matter? Wait, virtualization isn’t new!? Virt...

When I took my operating systems fundamentals course in college I was taught that an operating system provides very specific capabilities that provides users with access compute resources for building and running applications. Over time as networking capabilities and bandwidth increase...
There's fog coming to the world of IT. Some people are calling this "The Cloud." This fog turns everything inside out. It will take your monolithic applications, the guts of which are contained within large bodies of code, and break them apart so that discrete units of functionality a...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE