Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Buffets, Inc. Restructures Marketing Agency Line-Up and Adds Consumer Insights Expert to Internal Team
Restructuring initiatives fuel "Plan to Win" Rollout

GREER, S.C., Nov. 16, 2012 /PRNewswire/ -- Buffets, Inc. recently finalized realignment of its marketing agency roster to create more "real connections" with its guests. These efforts assist its entire portfolio of family-style buffet restaurants to stay on course with goals set in the "Plan To Win" initiative.  Agencies playing a vital role in the restructuring are: Atlanta-based Trend Influence, which has been named Creative Agency of Record (AOR); Ft. Lauderdale-based Ink Link Marketing, which has been named Promotions and PR AOR; Miami-based IGT Media Holdings, which will handle all media buying for the brands; and New York-based Conversation, which will handle the digital initiatives for the company.  The company also appointed a new senior-level consumer insights professional, Tama Looney, to the marketing team.  She reports to Jason Abelkop, Chief Marketing Officer. These moves complete the marketing restructuring of the brands that began earlier this year.

(Photo: http://photos.prnewswire.com/prnh/20121116/FL15453 )

Abelkop explained the changes are an outgrowth of the dynamic business plan adopted by the company earlier this year.  "These agencies have an aggressive approach to planning and execution that matches our own, and their talents complement the team of internal professionals we have assembled," Abelkop said.  "All are nimble, smart, efficient and, most importantly, laser-focused on the guest."

The new agencies will be instrumental in communicating the expansive reconcepting plan for the chain.  Abelkop explained, "As we invest in our restaurants, we need to get the message out to guests that we're better than ever and ready for them to come in and see everything that's new."

New Creative AOR
Trend Influence is part of KBS+ and the MDC Partners network of companies, the 9th largest marketing organization worldwide.  They will provide integrated branding and communications solutions, including television, radio, print, collateral and direct point-of-sale.  

Media Planning & Buying
Miami-based IGT Media Holdings, with satellite offices in New York and Los Angeles, will handle media planning and buying for the brands.  "IGT has a solid track record in developing layered media campaigns that incorporate both traditional and nontraditional methods.  We believe IGT can effectively help us improve our share of voice in the marketplace," said Abelkop.   IGT Media Holdings reports more than $200M in billings.  It has developed media strategy for multi-unit QSR and family dining brands including Pollo Tropical, Friendly's, Tony Romas, and Arby's® restaurants.

PR & Promotions Support Added
Ink Link Marketing, a Promotions and PR agency from Ft. Lauderdale, Fla. will work with the Buffets marketing team to create an integrated 360 degree calendar with complimentary public relations, promotional tie-ins and events.  The agency's principals have more than 25 years experience of strategic calendar, promotions and public relations campaign planning and execution with restaurant brands such as Burger King Corporation and Pollo Tropical. 

New Focus on Digital
New York-based Conversation, which most recently earned acclaim as winner of AMC's "The Pitch'" will manage and grow Buffets 400,000+ Facebook fans and help reach out into other social media platforms. They are charged with creating key digital promotions, social media efforts and mobile marketing outreach for the brands.  Their client list includes dressbarn, Hearst Communications, and L'Oreal. 

Consumer Insights
As the new Director of Consumer Insights, Tama Looney is responsible for developing and executing all new product, consumer and brand research plans, tools and processes.  She will also coordinate all secondary research projects to help identify emerging consumer trends that could impact the family buffet-dining segment.  Looney will also be responsible for the Buffets' SMS texting and email-based loyalty program, "Crave Connection."   

Looney has more than 13 years of experience in marketing research & analysis on both the client and agency side.  She has worked with such brands as Arby's, Burger King, Delta Airlines, SunTrust and multiple homebuilders across the Southeast focused on understanding consumers through customer satisfaction, social media, qualitative as well as quantitative research. 

She holds an Executive MBA from Georgia State University and a BA in Psychology from the University of West Georgia.

About Buffets, Inc. 
Buffets, Inc., the nation's largest steak-buffet restaurant company, currently operates 350 restaurants in 35 states, comprised of 340 steak-buffet restaurants and 10 Tahoe Joe's Famous Steakhouse® restaurants.  The restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet, Ryan's® and Fire Mountain® brands. Buffets employs approximately 18,000 team members and serves approximately 100 million customers annually. For more information about the company, please visit www.Buffet.com.

SOURCE Buffets, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into it...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for vi...
I was experimenting with Java HashSet, which is a pretty expensive collection to create, but it has a benefit of the O(1) performance on the retrieval of elements from this collection. Based on my experiments performance of HashSet is improved over the last year. I’ve written a small ...
When I started exploring virtualization, like many folks, I was in awe of how much efficiency came with moving physical servers into VMs. To this day, the number of success stories about improved usage, reduced overhead costs and increased functionality makes virtualization a solid bus...
XebiaLabs has announced that XL Deploy, its Application Release Automation software, has received certification of its integration with ServiceNow. With XL Deploy from XebiaLabs, ServiceNow users can now easily automate the application deployment process so releases can occur in a re...
All enterprises, be they large or small, national or multinational, commercial or government agency, American or Chinese, Japanese or European, are carrying the dead weight of their history and almost certainly continuing to add unnecessary complexity and excessive cost that will progr...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE