LONDON, November 16, 2012 /PRNewswire/ --

Not all the decisions made by the EU have a tangible impact on consumers here in the UK, but the recent changes made to the rules in terms of gender neutral insurance surely will. Many of the experts are advising that those in search of life insurance act fast in order to avoid bearing the brunt of the amendments made in Europe.

A gender neutral approach to insurance premiums will come into effect across the entire industry from 21^st December 2012. This is a key date for consumers because it is likely to bring with it a rise in premiums, particularly for women who were previously given a better deal on insurance products, including car insurance and life insurance.

The team at Lifebroker is keen to stress that those searching for suitable life insurance cover will continue to see the benefits of individually-tailored policies until that date arrives. This means that women on the lookout for an appropriate life insurance policy may be able to seek out a better deal for the next few weeks only.

After the 21^st December, women will be subject to the same rules as men when it comes to life insurance. This means that they will no longer receive favourable premiums and any quotes given after the all-important date are likely to be around 15% higher than those given out beforehand.

Many in the industry are advising proactivity. Consumers are encouraged to learn about what gender neutral premiums mean for them and to do so quickly if they have designs upon securing a policy at a favourable rate. The team at Lifebroker has already seen a high number of inquiries from consumers in recent weeks and months concerned about the premiums they may be subject to after the EU rule change comes into effect.

Those interested in speaking to an expert about obtaining the right cover quickly can visit the Lifebroker website at http://www.lifebroker.co.uk where they will have access to specialist advice and guidance.

The new rules are expected to affect policies for men as well as women, which is why consumers eager to explore their life insurance options are urged to take the matter up with the professionals as soon as possible.