Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Spaghetti Warehouse Restaurants 40th Anniversary Website Using Interactive Technology to Engage, Entertain Guests

In the wake of its most ambitious promotional campaign in its 40-year history, Spaghetti Warehouse Restaurants Inc. is going “all in” – engaging and entertaining its guests with a anniversary-themed website featuring as much innovation, as it does excitement – as part of a high-energy brand revival aimed at inviting people to experience its freshly-prepared American Italian food.

Located at 40years.meatballs.com, the website is the centerpiece of a six-month promotional campaign that employs a fully integrated communications strategy to celebrate Spaghetti Warehouse’s 40th anniversary. The Dallas-based restaurant chain – known as a unique gathering place where every meal is a celebration – operates 16 locations in Texas, Florida, New York, Ohio, Oklahoma, Pennsylvania and Tennessee.

Seeking an opportunity to use technology as a solution for connecting with its guests in a memorable way, the restaurant chain teamed with two Indiana-based companies – Z Marketing Partners (ZMP), a marketing communications agency headquartered in Indianapolis and Anedix Technologies Inc. of Terre Haute, Ind. Together, they partnered to create a new microsite using a mix of proprietary software applications and technology/social media platforms such as WordPress™, Flickr™, and Facebook™.

The site is a hit, generating an increase in visitor traffic online while, at the same time, attracting guests to its restaurants to sample items from its new 40th anniversary menu and connect with the brand through a host of activities, including a recently-completed online photo album contest and nationwide Trolley Tour. At the same time, the Spaghetti Warehouse social media presence is increasing dramatically, with a 250 percent increase in Facebook fans in little more than a year.

“When our guests visit us, we want their experience to go far beyond just enjoying a meal together,” said Azam Malik, president and chief operating officer, Spaghetti Warehouse Restaurants Inc. “We want it to be memorable in a way they will follow us online, participate in promotions and share with their family and friends the good times they’ve enjoyed with us.”

Upon opening the site, visitors are treated to an arcade-like mix of illuminating graphics, splashed in the restaurant chain’s trademark red-and-white colors while a song – created specifically for the anniversary – automatically begins to play, thanks to a uniquely-prepared Java script using any device, including desktops and laptops, as well as on an iPhone or Android smart phone.

In a clever use of technology, the two companies – ZMP and Anedix – promoted activities, such as the online photo album. They were able to integrate Facebook and Flickr through the use of an automated system capable of processing photos while avoiding duplicate images. As a result, each photo upload was identified with a one-of-a-kind ‘signature’ similar to the license key often used to authenticate a software program.

A mobile platform for the website was also created, encouraging the participation of guests while dining at the restaurant and allowing for the upload of celebration photos to the online photo album and featuring key events from the event calendar.

For all of its innovation, the campaign also has enabled Spaghetti Warehouse to strengthen its brand presence using social media channels, including Facebook and Twitter. In response, its growing legion of nearly 70,000 Facebook fans and 110,000 e-Club members are actively downloading coupons, visiting the restaurant and enjoying the fun inside its downtown, historic brick structures while taking advantage of a great value.

“Our website…with all of its innovation illustrates in a remarkable way how a smaller restaurant group, like Spaghetti Warehouse, can use advanced technology to strengthen our brand and enable our guests to enjoy our food while enjoying each other’s company just as you would over the dinner table,” added Malik.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or ma...
I want to start by saying that, at ActiveState, we absolutely love Docker. We think it's phenomenal technology that is really becoming the global currency of the cloud. We've written about Docker a lot on the ActiveState blog – we've celebrated its birthday, discussed evolving technolo...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud ...
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid i...
Leaving aside (most of) the deeper technical details of the situation, an interesting development occurred in the open source community this week. Under the auspices of The Linux Foundation, a new ‘neutral’ coding community emerged as a result of the coming together of the Node.js and...
IBM is delivering of enterprise class containers that make it easier for clients to deliver production applications across their hybrid environments. Containers give developers flexibility to build once and move applications without the need to rewrite or redeploy their code. IBM Con...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE