Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


NFL and NBA Teams Reveal Their Social Media Secrets

SocialToaster, the social marketing platform, today revealed the four rules for running a successful social media brand program, according to some of America’s biggest and best professional sports teams. These professional sports teams included the Detroit Pistons, Indianapolis Colts and Baltimore Ravens who are sharing their expertise as SocialToaster launches SocialToaster FANACTIVE, which helps professional sports teams harness social media to amplify their messages, exponentially increasing their online reach while driving website traffic, fan advocacy, and ticket sales. According to these teams, the four social media rules are: Create Content No One Else Is Making; Balance Quantity with Quality (Not Quality over Quantity); Don’t Use One Voice – Use Many; and Sharing beats Stalking.

Create Content No One Else Is Making

“You have to listen, analyze and adjust the content you are providing your fans,” said Mike Donnay, Senior Director, Brand Networks of Palace Sports & Entertainment and The Detroit Pistons. “In our case, what we’ve learned by analyzing our social metrics is that fans want exclusive behind the scenes content that you can’t get from other media outlets like ESPN. Our Instagram feed, for example, is all behind-the-scenes photos that you can’t get anywhere else. But that’s not something we simply created from our plan, but from using social listening and monitoring tools to understand what fans want. We then use these insights to optimize our social strategy to deliver unique content to each of our social channels.”

Balance Quantity with Quality (Not Quality over Quantity)

“The rule used to be ‘do not overload your fans with too many posts,’” said Baltimore Ravens Super Fan and Social Media Strategist AK Stout. “Then Facebook changed their algorithms and now any given post only reaches about 16% of your fan base. The general rule for Facebook now is ‘post as often as you want’, up to 5 times a day – evenly timed. For Twitter, you can tweet 30 times a day and it’s probably ok. People are unlikely to see all of your posts, so as long as you are sharing valuable info, most followers will be ok with it. For Pinterest, it works a little bit differently – you really can post as many times daily as you want. Users don’t have to follow everything a brand pushes out – they opt in to follow specific “boards” which allows them to tailor what content they want to receive.”

Don’t Use One Voice - Use Many

“All digital channels are not equal,” added Daniel Plumlee, Director of Interactive Media for The Indianapolis Colts. “Sports teams have a huge range in a fan’s age. Each age likes to consume media in their own way. You have to tailor your message to each channel. You have to provide content they will find valuable.”

“We operate on the philosophy that we need to be wherever our fans are,” said Michelle Andres, Vice President, of Digital Media for the Baltimore Ravens. “We are very active on Facebook and Twitter but you also have to look at Google Plus and Pinterest. In fact, you never know what is going to come along and turn into the next Facebook. You have to be flexible – social networks are changing all the time.”

Sharing Beats Stalking

“People don’t want to stalk brands on social media and just passively receive updates - they want to be able to share the team’s content,” said Baltimore Ravens Super Fan and Social Media Strategist AK Stout. “Brands can look at sports teams that use SocialToaster as an example. By using Super Fans to spread content about a sports team, SocialToaster empowers true brand evangelists while creating more fan engagement. SocialToaster is a game changer because it’s easy for both the brand and the user.”

ABOUT SOCIAL TOASTER

SocialToaster, with corporate headquarters in Baltimore, Maryland, is a fan engagement and message amplification platform that provides a simple way to amplify the reach of messages on social networking sites by making content sharing fun and easy. SocialToaster mobilizes Super Fans of media and entertainment brands, sports teams, and other enterprise-level organizations to increase fan engagement, propel website traffic, strengthen brand loyalty, and drive revenues. As an alternative to traditional advertising, SocialToaster helps clients monetize the social channel by increasing the visibility of posts and maximizing their potential reach in a repeatable, measurable way.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefi...
The Eclipse IoT community is growing community of open source projects focused on providing the building blocks for the IoT industry. The goal of the community is to provide open source implementations of important IoT standards, frameworks that implement key services for IoT applicati...
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g.,...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and ma...
In a very real way, everything they do at iXsystems helps the cause of open source. From the engineers who write code they contribute back to FreeBSD, to the testers who give feedback on open source drivers back to vendors, to the marketers who travel around the world to promote FreeBS...
More and more Web sites and applications are being moved from Apache to nginx. While Apache is still the number one HTTP server with more than 60% on active Web sites, nginx has now taken over the 2nd place in the ranking and relegated Microsoft’s IIS to 3rd place. Among the top 10.000...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE