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SYNNEX Corporation Recharges Reseller Marketing Services with Its Next Generation-Focused Solution DEMANDSolv
By: Business Wire
Nov. 12, 2012 03:37 PM
SYNNEX Corporation (NYSE: SNX), a leading distributor of IT products and services, announced today from its Varnex Fall Conference in Las Vegas, Nevada, that its US distribution division has launched the new generation of its US reseller marketing services with DEMANDSolv. Aligned with SYNNEX TSD (Technology Solutions Division), DEMANDSolv is designed to help SYNNEX customers create strategic marketing plans to maximize and easily manage vendor market development funds (MDF) programs, as well as to create and manage repeatable, turn-key end-user marketing campaigns.
“Our driving philosophy is to continually create pathways to increase our resellers’ business productivity so they can focus on managing the core competencies of their businesses,” said Bob Stegner, Senior Vice President, Marketing, North America for SYNNEX Corporation. “DEMANDSolv’s team of seasoned IT channel marketing professionals has simplified how our customers can reach and communicate with end-user decision makers with campaigns that are focused on solutions sales, new vertical markets and technical services and support. Their channel-specific experience and industry connections help our resellers implement effective marketing campaigns in a way that traditional marketers cannot.”
The DEMANDSolv team helps resellers navigate through and manage the major challenge of capturing and using vendor MDF to reach new customers, strengthen existing relationships and grow their businesses through vendor co-branded marketing activities and co-sponsored events. The team writes the reseller’s strategic plan to gain incremental marketing dollars, does all the heavy lifting to implement the campaigns’ tactics and provides proof of performance for the reseller to use for the claiming process.
SYNNEX surveyed its customers to better understand what areas they will focus on within the next 12-16 months. From that, the DEMANDSolv team created four distinct marketing campaigns to promote resellers solutions within these categories: Managed Print, Managed Services, Virtualization and Health Care. Each campaign consists of multiple tactics that can be used individually or as part of a multi-touch campaign and are accessible through the DEMANDSolv portal.
Another component of DEMANDSolv delivers high-quality end-user leads to generate sales through a variety of methods. SYNNEX’ SMB signature reseller community, Varnex, is giving its members 250 targeted end-user contacts to use at no charge for campaigns scheduled before December 31, 2012.
“One of the struggles we’ve had as a sales organization is finding time to reach out to past customers that we’ve not worked with in a while. The DEMANDSolv team created a game plan tailored to our specific initiatives and solution offerings, then executed it on a scale that would not have been possible internally to effectively reach these inactive clients. DEMANDSolv should be leveraged by every sales organization,” stated Logan McCoy, Vice President of Sales, CCB, Inc.
To learn more about how SYNNEX’ DEMANDSolv program can support your business objectives through strategic marketing planning and execution, contact Debbie Kocher, DEMANDSolv Marketing Manager, at 864.349.4235, firstname.lastname@example.org or visit the DEMANDSolv website.
About SYNNEX Corporation
SYNNEX Corporation, a Fortune 500 corporation, is a leading business process services company, servicing resellers, retailers and original equipment manufacturers in multiple regions around the world. The Company provides services in IT distribution, supply chain management, contract assembly and business process outsourcing. Founded in 1980, SYNNEX employs over 10,000 full-time and part-time associates worldwide. Additional information about SYNNEX may be found online at www.synnex.com.
Safe Harbor Statement
Statements in this release that are forward-looking, such as DEMANDSolv capabilities, campaign and lead outcomes, product and service availability, and the general success of DEMANDSolv, involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.
Copyright 2012 SYNNEX Corporation. All rights reserved. SYNNEX, the SYNNEX Logo, VARNEX, and all other SYNNEX company, product and services names and slogans are trademarks or registered trademarks of SYNNEX Corporation. SYNNEX, the SYNNEX Logo and VARNEX Reg. U.S. Pat. & Tm. Off. Other names and marks are the property of their respective owners.
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