Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Book Author Who in May 2012 Predicted President Obama's Re-Election Says that Obama Beat Mitt Romney with 'Priestly Propaganda' and a 'Charismatic Persona'

GRAND RAPIDS, Mich., Nov. 8, 2012 /PRNewswire/ -- In an interview this morning by Dr. Quentin J. Schultze, Professor of Communication at Calvin College in Grand Rapids, MI, communications expert and author Mark Edward Taylor described the "religious" future of U.S. presidential branding. Taylor had predicted Obama's victory in his May 2012 Kindle book, "Charisma: Why Obama Will Beat Romney":

1. Why did Obama Win?

Romney never really had a chance because the Obama brand, created from 2004 to 2008, became one of the most powerful political brands in U.S. history -- built on a religion-like faith that's more powerful than political or economic reality. His campaign received "Advertising Age's" coveted "Marketer of the Year" award in 2008.

2. What about the stalled economy, Hurricane Sandy, or the alleged administrative missteps that led to the Benghazi killing of a U.S. ambassador late in the campaign?

Only joblessness significantly tarnished Obama's brand. About 40% of voters were going to support Obama regardless of the economy. So Obama told the additional 10% of voters that he needed for victory that the economy was improving. He preached hope, calling followers to continue to have faith in him. In my academic field, that's known as "priestly propaganda" -- telling people what they want to believe regardless of its veracity.

3. So the Obama victory was all about political branding?

Absolutely. Obama resurrected his pseudo-religious brand from 2008 and asked voters for more time to work his economic miracles. His criticisms of Romney late in the race were not designed to gain independent voters so much as to turn out Obama's base. Obama needed to clarify that he was the godly candidate and Romney was the devilish candidate -- hence, the class-warfare rhetoric about poor vs. rich.

4. So what does 2012 teach us about presidential branding?

2008 and 2012 show that presidential campaigns are increasingly "religious" -- that candidates need a compelling creation story (where they came from and what they overcame in life), sacred words (like hope and belief), revival-like rallies, sacred icons (reverential images of the candidate), and saintly supporters (like Hollywood celebs and rock stars who publicly endorse the candidate) who testify to their faith in the candidate. I wrote "Charisma: Why Obama Will Beat Romney" in May, when it was clear from the primary battles that Romney's campaign didn't understand the religious aspects of presidential branding.

Chicagoan Mark Edward Taylor earned a PhD in Communication Studies at Northwestern University and used Obama's 2008 campaign as a case study while teaching at Loyola University. His previous book was "Branding Obamessiah: The Rise of An American Idol," also published by Edenridge Press.

For immediate or scheduled interviews, contact the author directly.

Contact:

Mark Edward Taylor
(619) 599-6998 
met@straightstorymedia.com  
http://www.brandingobamessiah.com/author/

Publisher: Edenridge Press LLC  
service@edenridgepress.com

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Mark Edward Taylor

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
It’s hard to believe that it’s already 2017. But with the new year comes new challenges, new opportunities—and, of course—new software projects. One of the most important questions beginner, intermediate, and advanced coders all have to answer before they begin their next project is wh...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for pe...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engag...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used t...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE