Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Book Author Who in May 2012 Predicted President Obama's Re-Election Says that Obama Beat Mitt Romney with 'Priestly Propaganda' and a 'Charismatic Persona'

GRAND RAPIDS, Mich., Nov. 8, 2012 /PRNewswire/ -- In an interview this morning by Dr. Quentin J. Schultze, Professor of Communication at Calvin College in Grand Rapids, MI, communications expert and author Mark Edward Taylor described the "religious" future of U.S. presidential branding. Taylor had predicted Obama's victory in his May 2012 Kindle book, "Charisma: Why Obama Will Beat Romney":

1. Why did Obama Win?

Romney never really had a chance because the Obama brand, created from 2004 to 2008, became one of the most powerful political brands in U.S. history -- built on a religion-like faith that's more powerful than political or economic reality. His campaign received "Advertising Age's" coveted "Marketer of the Year" award in 2008.

2. What about the stalled economy, Hurricane Sandy, or the alleged administrative missteps that led to the Benghazi killing of a U.S. ambassador late in the campaign?

Only joblessness significantly tarnished Obama's brand. About 40% of voters were going to support Obama regardless of the economy. So Obama told the additional 10% of voters that he needed for victory that the economy was improving. He preached hope, calling followers to continue to have faith in him. In my academic field, that's known as "priestly propaganda" -- telling people what they want to believe regardless of its veracity.

3. So the Obama victory was all about political branding?

Absolutely. Obama resurrected his pseudo-religious brand from 2008 and asked voters for more time to work his economic miracles. His criticisms of Romney late in the race were not designed to gain independent voters so much as to turn out Obama's base. Obama needed to clarify that he was the godly candidate and Romney was the devilish candidate -- hence, the class-warfare rhetoric about poor vs. rich.

4. So what does 2012 teach us about presidential branding?

2008 and 2012 show that presidential campaigns are increasingly "religious" -- that candidates need a compelling creation story (where they came from and what they overcame in life), sacred words (like hope and belief), revival-like rallies, sacred icons (reverential images of the candidate), and saintly supporters (like Hollywood celebs and rock stars who publicly endorse the candidate) who testify to their faith in the candidate. I wrote "Charisma: Why Obama Will Beat Romney" in May, when it was clear from the primary battles that Romney's campaign didn't understand the religious aspects of presidential branding.

Chicagoan Mark Edward Taylor earned a PhD in Communication Studies at Northwestern University and used Obama's 2008 campaign as a case study while teaching at Loyola University. His previous book was "Branding Obamessiah: The Rise of An American Idol," also published by Edenridge Press.

For immediate or scheduled interviews, contact the author directly.

Contact:

Mark Edward Taylor
(619) 599-6998 
met@straightstorymedia.com  
http://www.brandingobamessiah.com/author/

Publisher: Edenridge Press LLC  
service@edenridgepress.com

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Mark Edward Taylor

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
WaveMaker on Tuesday announced WaveMaker Enterprise, licensed software that enables organizations to run their own end-to-end application platform as a service (aPaaS) for building and running custom apps. WaveMaker Enterprise is a commercially available rapid API app development and d...
The impact of DevOps in the cloud era is potentially profound. DevOps helps businesses deliver new features continuously, reduce cycle time and achieve sustained innovation by applying agile and lean principles to assist all stakeholders in an organization that develop, operate, or ben...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefi...
The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn’t be discussing public vs. private, but rather how can they make the two work together to their g...
After the transaction closes, Eucalyptus Chief Executive Officer (CEO) Marten Mickos, a respected leader in the cloud industry and a longtime advocate of open source, will join HP as senior vice president and general manager of the Cloud business, reporting to Meg Whitman, chairman, pr...
MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underly...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE