SAN FRANCISCO, CA -- (Marketwire) -- 11/07/12 -- Optimal, Inc., the leading social media advertising and audience analytics platform, today announced public availability of its Audience Matrix social analytics product. As part of the launch, Optimal is making freely available the Audience Matrix of US Facebook members who use iPhone 5 at http://audiencematrix.com.

Audience Matrix is built on Optimal's proprietary consumer analytics database of more than 2.5 million affinities and interests, and provides instant access to tens of billions of consumer data points across social media platforms. Audience Matrix provides penetration by country, age, gender, state, city, DMA, topic interests, mobile device, search behavior and category interests for any targetable entities on Facebook (including combinations of locations, Pages, apps, categories, or as in the case of the iPhone 5, all of this penetration data for US Facebook members who use iPhone 5).

"Our expanded social analytics help advertisers and agencies take full advantage of the immense new targeting opportunities offered by the Facebook advertising platform. Audience Matrix complements new Facebook products such as Custom Audiences and Mobile News Feed ads by providing our clients detailed insights though our platform," said Rob Leathern, founder and CEO of Optimal, Inc.

"Optimal has given new meaning and insight into the Facebook members we'd never reach without tools like the Optimal Audience Matrix and Keyword Expander," said Larry Weintraub, CEO of leading social media marketing agency Fanscape. Ilya Vedrashko, Senior VP of R&D, Director of Consumer Intelligence for Hill-Holliday, added: "Anyone serious about growing their customer base should be looking at this data."

Anyone can sign up for their free Optimal analytics account at http://audiencematrix.com or http://optimalsocial.com to get instant access to the iPhone 5 Audience Matrix and Optimal's other free social analytics products including Keyword Expander and the Optimal Index (social audience valuation statistics for more than 7,000 brands).

About Optimal, Inc.
Optimal, Inc. is a Facebook Preferred Marketing Developer and creator of Optim.al -- a comprehensive self-service ad platform for Facebook's native ad formats and real-time retargeting via the Facebook Exchange (FBX). Optimal's advertising and analytics tools help advertisers and agencies intelligently buy media and understand their customers. Optimal is headquartered in San Francisco with offices in Palo Alto, Chicago and New York City. http://optim.al

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