Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Wikia Taps Krux to Support Data and Audience Strategy
Collaborative Media Leader Leverages Data to Drive Deeper Consumer Engagement and Better Results for Marketers

SAN FRANCISCO, CA -- (Marketwire) -- 11/06/12 -- Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study (http://bit.ly/KruxWikia) highlighting breakthrough results from some of Wikia's early efforts. With Krux, Wikia is able to harness the power of their considerable first-party audience and content assets to drive more relevant and valuable advertising experiences and deeper consumer engagement.

Wikia operates the world's largest collaborative publishing community, spanning more than 250,000 communities that cover virtually all aspects of popular culture and current events. Krux is the technology leader in cloud-based consumer data management solutions, helping companies protect, manage, and monetize their audience data assets.

Through the combination of the right technology and valuable first-party media and data, Wikia has developed a standard-setting audience-aware product strategy. The Wikia approach builds on their broad and diverse user community of avid chroniclers and the vast original content resources created through collaborative authoring. It bridges the specific needs of marketers with the personality and social characteristics of their intended targets.

"Krux technology is instrumental to Wikia's audience strategy and will help drive considerable engagement for our advertisers," stated Bob Huseby, Senior Vice President of Sales at Wikia. "For targeted campaigns, we're already seeing significant gains in consumer engagement and click-through."

Early results from Wikia's new product strategy show considerable promise. Highlights from targeted campaigns include:

  • Upwards of 60% more engagement with industry-standard display formats
  • And for clients measuring click-through on both content and advertising, upwards of 200% higher performance

Most notably, Wikia's audience-aware approach has led to success in breaking into new advertising categories, such as Consumer Package Goods (CPG). With their data and targeting strategy, Wikia is turning insight into action, serving up web experiences that are more relevant and more valuable, to benefit consumers and marketers alike.

"Wikia's forward-thinking custom audience and data strategy serves as a shining example for the entire digital media industry, and Krux is proud to support their efforts," stated Tom Chavez, Krux co-founder and CEO. "Wikia's results are a testament to the powerful combination of differentiated first-party audience insights, high-quality contextual environments, and a deeply-engaged community of users."

About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. Krux technology helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, GrooveShark, and The Wall Street Journal Digital Network. Find out more at www.krux.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contact:
Lauren Karp
Email Contact
415.533.4000

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Enterprise Open Source Magazine Latest Stories . . .
WaveMaker on Tuesday announced WaveMaker Enterprise, licensed software that enables organizations to run their own end-to-end application platform as a service (aPaaS) for building and running custom apps. WaveMaker Enterprise is a commercially available rapid API app development and d...
The impact of DevOps in the cloud era is potentially profound. DevOps helps businesses deliver new features continuously, reduce cycle time and achieve sustained innovation by applying agile and lean principles to assist all stakeholders in an organization that develop, operate, or ben...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefi...
The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn’t be discussing public vs. private, but rather how can they make the two work together to their g...
After the transaction closes, Eucalyptus Chief Executive Officer (CEO) Marten Mickos, a respected leader in the cloud industry and a longtime advocate of open source, will join HP as senior vice president and general manager of the Cloud business, reporting to Meg Whitman, chairman, pr...
MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underly...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE