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PR Newswire's Business Technology Round-up, 5th November 2012

LONDON, November 5, 2012 /PRNewswire/ --

Online video market booming, Cobone sees loyalty growth and technology biggest influence for young voters

Frost & Sullivan, an expert identifier of multinational growth opportunities, has revealed new figures showing explosive growth in the online video advertising market in Australia, with strong forecasts for the years ahead.

A survey conducted by the company has shown that the total value of the online video advertising market has grown by 58% over the last 12 months, largely thanks to a staggering uptake of online media viewing by Australia's youth: 94% of 15-17-year-olds watch TV shows or online videos on their computers on at least a monthly basis. Mobile devices are also having an impact, with 66% of those interviewed noting that they view video content on their smartphone or tablet at least once per month.

The total value of the online video advertising market is expected to grow by 39% each year until 2017, valuing it at $442million in the next five years, up from $86million today.

Cobone, an innovative online discount site based in the US, has taken pleasure in announcing the success of its new loyalty program, which has seen more than 100,000 extra visitors per month to the site.

A mixture of new loyalty initiatives and an increase in the deals on offer has seen the site witness unprecedented growth over the past few months, with Cobone now boasting a 40% increase in repeat buyers. The loyalty scheme has been particularly successful, with 5% of members making more than 10 purchases over a four-week period, and 63% making between one and three purchases a month. Those partaking in the scheme are able to earn discounts by sharing deals with their friends on social networks, thereby driving interest in the site.

According to a new report by US non-profit organisation Generation Opportunity, technology is having the biggest impact on young voters, with 60% of 18-29-year-old Florida citizens stating that Facebook reminders are the most effective tool to encourage voting in the upcoming Presidential election.

An additional 49% would be convinced by a text message, whilst just 17% would be convinced by a traditional phone call. The research demonstrates the impact of mobile devices such as smartphones and tablets on the election, with campaigners witnessing a sharp decline in the effectiveness of door-to-door leafleting and telephone drives.

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PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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