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Roke Extends SmartSwitch 'Policy on the Device' to Support Apple Devices
By: PR Newswire
Nov. 5, 2012 03:03 AM
ROMSEY, England, November 5, 2012 /PRNewswire/ --
Roke Manor Research Ltd (Roke), a Chemring Group company, today announced a new version of its SmartSwitch subscriber engagement and connection management app.
The iOS version supports Apple's mobile operating system, providing the capability to extend policy rules from the core mobile network to iPhone and iPad devices. The SmartSwitch 'Policy on the Device' client provides a flexible framework for mobile operators to deliver an enhanced subscriber mobile data experience. By integrating awareness of real-time device conditions into network decisions, operators can deliver new models of personalization and monetization.
Roke's SmartSwitch is a key component for leading independent policy vendors wishing to extend policy to the mobile device, delivering:
Improved performance of data connectivity, device battery life and network-balancing Quality of Service and utilization to give a best connected experience in an increasingly complex multi-network environment;
Protection of subscribers - minimizing both bill-shock and the impact of harmful apps that can otherwise damage device performance and cause network outages;
Personalisation of user experience - delivering the highest performance in contextual marketing and boosting revenues through point-of-need upselling.
Road-mapped releases are also planned to incorporate new patent-pending techniques into SmartSwitch for iOS. These will give network operators enhanced control over the iOS subscriber experience in multi-network environments, delivering key benefits in differentiation and brand promotion.
About Roke http://www.roke.co.uk
Roke, based in Romsey, Hampshire, is the principal electronics research and development centre of Chemring Group Plc. Founded in 1956, Roke is a leading provider of intelligent mobile and network data solutions to operators, device manufacturers and government clients worldwide. Building on over 50 years of wireless communications innovation, its solutions address the current and predicted needs of data management, security and user experience in the mobile data domain. It employs 450 staff and has over 430 patents to its name.
About Chemring http://www.chemring.co.uk
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