Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Platfora Delivers ‘Hadoop for Dummies’
Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop

Platfora, a start-up with an ace or two in the hole, came out of stealth mode this week with the intention of taking the finicky, balky, ornery Hadoop mainstream and disrupting the $35 billion business analytics market.

The company's aces include Andreessen Horowitz, the young VC with the seemingly Midas touch, and In-Q-Tel, the CIA's venture capital arm, which together put $7.18 million into the new venture. Both, shall we say, have some pretty interesting contacts.

Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop.

That's the fancy geek description.

Its founder Ben Werther, a former Apache Cassandra and Greenplum product strategy guy, describes the solution more trenchantly.

Hadoop, he says, is like a big cardboard box carelessly filled with Big Data. His widgetry can figure out what the data is and what it means and turn it into pictures without teams of IT staff reorganizing a data warehouse. In fact it eliminates data warehouses and ETL (extract, transform, and load) software altogether. Users can question the data right after it's collected.

Compared to what can be done now he's promising a "Hadoop for Dummies" that may mean the end of the data warehouse.

Platfora is a fundamentally different kind of BI platform. It transforms the raw data in Hadoop into interactive, in-memory BI without a traditional data warehouse and its inherent limitations. End users get a beautiful web-based analysis interface using HTML5 technology - the first of its kind.

Platfora pulls data out of Hadoop into an in-memory data processing engine, making access to the data extremely fast. It leverages Hadoop to do the heavy lifting, processing massive Big Data into highly efficient, in-memory data stores (think datamarts-on-the-fly).

The start-up's biggest innovation, however, rests with how the layers work together seamlessly. It automatically refines the in-memory data based on the questions users ask.

Werther says, "Everyone talks about the promise of Big Data, but the real innovation lies in the data agility and exploration made possible by Hadoop. Businesses want immediate answers - they can't wait days or months for insight into their own data. Unless businesses can explore and interact with this data, the promise of Hadoop is lost."

Scott Weiss, an Andreessen Horowitz general partner and a Platfora board member, says, "Platfora up-ends traditional business intelligence, unlocks the potential of Hadoop and puts the power of data in the hands of the end user."

In his opinion, "The legacy BI vendors don't have the product architecture for Hadoop or Big Data and we believe this opens the door for a new franchise to be built."

Platfora was built from the ground up to present Hadoop raw data in new ways. Its key components include:

  • Unbounded In-Memory BI: Platfora's so-called Vizboards let business users build stunning interactive visualizations. Vizboards are web-based, using HTML5 canvas technology, and feature a layer for sharing and collaboration.
  • High-Performance In-Memory Data Processing Engine: Using its trademarked Fractal Cache technology, Platfora's in-memory data processing engine is natively connected with Hadoop. As the core of the platform, Fractal Cache automatically refines itself without IT's intervention.
  • Hadoop Data Refinery: The company's Adaptive Job Synthesis automatically builds MapReduce jobs and pushes them down to Hadoop to produce aggregated in-memory representations of the data.

Platfora works with existing clusters of machines running Cloudera, Amazon Web Services, MapR and Hortonworks although at the moment Cloudera appears to be its favorite. They're partnering.

Platfora, which has less than 30 people but growing, has the widgetry in beta with 10 Fortune 500s and Global 2000s and maybe the odd web company. Werther claims there's another 70-80 companies chomping at the bit to get in and use it. Once when he showed the stuff off, he got a standing ovation, a unique experience in his career. Nonetheless, the company's being methodical. The beta will be gradually expanded. And the widgetry should go GA round about February, upsetting folks like IBM and Oracle with its new take on taxonomy.

It will be licensed on a per-server basis and can be deployed on-premise in an enterprise data center or in the cloud.

Unlike other BI software, Platfora won't be priced by the number of users. Data analysts as well as business users across organizations will be able to access and interact with their data. The company's got this crazy democratizing idea about putting the data in the hands of people who need it most without complex and rigid foreplay.

Pre-Platfora, Hadoop's annual growth rate was expected to be more than 60% year-over-year according to IDC.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Enterprise Open Source Magazine Latest Stories . . .
We often get asked “Should I use GridFS for file storage with MongoDB”. As with most things, the answer is a staunch “it depends”. GridFS looks like a great idea on paper - a virtual filesystem held within MongoDB which allows for larger than 16MB files to be held, synced and replicat...
The supply chain is evolving, and buyers need to analyze and predict, but also to manage risk. When Capgemini's business information management (BIM) practices unit needed to provide big data capabilities to its insurance company customers, it needed to deliver the right information t...
Some people believe good or bad things always happen in threes. I believe you will always be able to find three (and probably more) things that are good or bad and somewhat related, but sometimes I get surprised by the apparent coincidental appearance of several closely related “things...
This article defines long polling and presents a few techniques on how long polling could be used in Spring MVC web applications. Discussion covers both the AJAX and the server part of the solution as well as outlines a few possible options for implementation. The article compares perf...
Red Hat, Inc., on Wednesday announced that it has signed a definitive agreement to acquire eNovance, a provider of open source cloud computing services. Combined with Red Hat’s existing leadership in OpenStack, the addition of eNovance’s systems integration capabilities and engineering...
Hear from Red Hat leaders and industry experts on Tuesday, June 10, 2014, at 11am and see how Red Hat Enterprise Linux continues to deliver unmatched customer value, increased efficiency, and true strategic advantage for global customers across every industry. Attendees will learn mor...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE