"For our customers, it is a key requirement to provide a customer experience that drives conversion, revenue and deeper brand loyalty across channels, cultures and languages throughout the customer journey," said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions. "The agreement with EMC confirms the growing demand for solutions on a global scale and confirms increased traction for our Global Information Management vision."

EMC Corporation, a provider in information infrastructure solutions, on Monday announced a global agreement with SDL (LSE: SDL), a provider of Global Information Management solutions. This will complement EMC's existing relationships in Web Content Management (WCM) and Web Engagement Management, and helps it to continue giving customers multiple approaches to optimize users' online marketing experiences for maximum brand impact.

The goals of marketing leaders for most companies are consistent: build brand awareness on a truly global scale and affinity that positively impacts loyalty and revenue in cost-effective ways. As new devices and engagement models continue to evolve, meeting customer demands can challenge even the most progressive enterprises. The agreement with SDL is focused on joint selling, marketing and go-to-market opportunities. By working with other leading companies and technologies, EMC is able to extend the value of its market-leading solution for marketing resource and brand asset management, EMC Documentum Media Workspace.

SDL offers SDL Tridion, the leading WCM platform which enables Global and Multilingual Website Management, Multi-Channel Engagement through Web, Mobile and Email, Brand Management and advanced Targeting, Profiling and Personalization. The company is widely-regarded for its enterprise-ready capabilities, from content creation through translation and localization features, rich media and mobile access.

"The market has spoken. Our customers are clearly looking for options given their vast requirements for multi-lingual support and fast-to-deploy solutions to extend their online customer experiences," said Paul O'Brien, Vice President and General Manager of the Information Access product division of EMC's Information Intelligence Group. "The WCM/WEM market is red hot, and EMC and SDL plan to work together to provide a variety of options that will benefit our mutual customers."