PBDJ News Desk

Sybase today announced it is leveraging the newest version of its industry leading column-based analytics server Sybase IQ 15.1 and its global mobile messaging reach, enabling the company to provide deep analytics functionality on the Sybase 365 mobile services platform that will uniquely address the needs of mobile operators, financial institutions and enterprise customers.

The first offering, to be launched in Q1 2010, will be a hosted analytics solution for mobile operators, providing them with improved quality of service, a greater insight into their off-network messaging traffic, and enabling them to better execute revenue generating activities around these trends.

As mobile messaging revenues continue to soar, this solution will enable operators to strengthen quality of service through predictive analysis by quickly identifying and resolving network issues to drive higher quality service and better predict messaging trends to improve network planning. The turn-key service will require no capital expense and has a much lower cost than an on-premise solution, with unparalleled features and performance.

“With more than one billion messages delivered every day on Sybase’s global messaging platform, mobile operators have a wealth of data at their fingertips, but previously had limited capability to convert that data into meaningful information for their business,” said Gary Kovacs, senior vice president, Markets, Solutions and Products, for Sybase. “Sybase is in a unique position to create new business opportunities by pairing its expertise in data analytics and messaging technology to develop unique solutions that can drive real returns for our mobile services customers.”