Salesforce.com Dreamforce Conference -- Model Metrics, the leader in cloud computing services for the enterprise and a premier partner of salesforce.com, today announced the availability of Cloud Converter for Force.com on the salesforce.com AppExchange. With Cloud Converter, Salesforce CRM and Force.com users can convert an Excel spreadsheet into an application on Force.com with just a few simple clicks.

The announcement was made today at Dreamforce 2009, salesforce.com's user and developer conference.

With Cloud Converter, an application developed by Model Metrics, users can automate and simplify the process of migrating spreadsheets to Force.com. Not only does the application migrate data, but it also automatically creates the custom objects and fields, including field types and list of values for certain field types. Utilization of Cloud Converter can save hours, days, and even weeks of development time for new Force.com applications.

Cloud Converter is available for free on the AppExchange and can be installed as a new application in a user's salesforce.com environment within minutes. It works with CRM and non-CRM applications alike, automatically reading metadata and configuring new objects and fields on Force.com.

"The power of Cloud Converter lies in its ability to help users unlock their data in Excel spreadsheets and not only share it across their organization, but also integrate it with Salesforce CRM or other applications built on the Force.com platform," said Kendall Collins, chief marketing officer, salesforce.com. "The addition of Cloud Converter to the AppExchange means any salesforce.com customer may download the application through a few simple clicks and be live within minutes."

"Salesforce.com has succeeded in bringing development capabilities to a broad audience that was previously attainable only by programmers," said Adam Caplan, CEO of Model Metrics. "Companies can accelerate the speed with which they move to the real-time cloud and Force.com with our services and the Cloud Converter application. This represents a fundamental shift in information technology, enabling users with no development skills to realize customer success by creating applications on the trusted Force.com platform on their own."

Cloud Converter also facilitates the migration of applications such as Lotus Notes, Microsoft Access, Oracle or SQL Server to Force.com with a facilitated approach by Model Metrics. To learn more about converting these applications to Force.com, contact info@modelmetrics.com.