The Next Lurch | SYS-CON ITALIA

The Next Lurch

The next killing in media and marketing will likely be hosted on a computing cloud

Nov. 12, 2009 03:00 PM

The next killing in media and marketing will likely be hosted on a computing cloud. It won't be a smooth evolution either. The future will lurch forward---as it always has. Thus, the main challenge for media and marketing people trying to understand cloud computing isn't so much engineering as it is imagination.

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Published Nov. 12, 2009— Reads 3,680
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About John Gauntt
John du Pre Gauntt is the founder of Media Dojo, a blog focusing on the intersection of cloud computing and digital media/marketing. Previously, he was senior mobile analyst for eMarketer, where he covered mobile media and mobile marketing. He founded several research and communications firms focused on mobile technology, and worked on marketing research projects for LME Ericsson, NTT DoCoMo, Google and PricewaterhouseCoopers. Gauntt was also a business editor for The Economist Group in London and a corporate trainer for Matsushita Electric Corporation in Osaka, Japan. He holds a MS in Information Systems from the London School of Economics and a BA degree in English and American literature from the University of Tennessee-Chattanooga.

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