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rock333 wrote: At the IaaS Cloud layer virtualisation is going to be essential to allow the self service attributes, all painful and slow to do with physical hardware. Moving up the stack to PaaS and SaaS the use of virtualisation may, as you say, be less required if you put lots of smarts into your software. A lot of software does not have those smarts and by utalising virtualisation of the layers below can manipulate existing software architectures to have more cloudy attributes through automation (eg run load balancers and deploy more servers automagically). Over time, as new investment in software at...
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Hubspan to Exhibit at Cloud Computing Conference & Expo
Bringing the Economics of the Web to Enterprise IT through Cloud Computing

Cloud Computing Expo on Ulitzer

SYS-CON Events announced that Hubspan, the leading provider of business integration solutions, will be exhibiting at the 4th International Cloud Computing Conference & Expo, taking place November 2-4, 2009 at the Santa Clara Convention Center, Santa Clara, CA.

Hubspan's cloud-based integration platform is cost-effective, scalable and reliable. With its any-to-any connections, Hubspan ensures seamless interoperability across systems, applications and protocols. Thousands of companies worldwide, from small and medium enterprises to Fortune 500 companies, successfully use the Hubspan platform every day to achieve stronger business integration and automation.

4th International Cloud Computing Conference & Expo is the leading global Cloud event in its third year. Over 200 corporate sponsors and 10,000 industry professionals participated in Cloud Computing Expo during the past two years, more than all other Cloud-related events put together.

This year's West Coast conference theme is "Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."

The organizing principle of the 4th International Cloud Expo is that through an intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

4th International Cloud Computing Conference & Expo Keynotes:
Cloud Computing Expo keynotes will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.

Delegate Registration Options:
Cloud Computing Expo ( www.CloudComputingExpo.com) delegates can pre-register for the conference online with $800 savings at https://www3.sys-con.com/cloud1109/registernew.cfm.

Expo Plus registration which costs $300 also allows conference delegates to attend two free technical sessions per day for three days, access to the expo floor, keynotes, vendor technology presentations, as well as live taping of SYS-CON.TV power panels.

Sponsors and Exhibitors:
Sponsors and exhibitors of the upcoming 4th International Cloud Computing Conference & Expo (November 2-4, 2009, Santa Clara Convention Center, Santa Clara, CA) represent the leading technology providers of Cloud Computing revolution, including:

Oracle (www.oracle.com / platinum sponsor)
Unisys
(www.unisys.com / platinum sponsor)
Yahoo!
(www.yahoo.com / platinum sponsor)
Adaptivity
(www.adaptivity.com / gold sponsor)
Bycast
(www.bycast.com / gold sponsor)
EMC
(www.emc.com / gold sponsor)
Intel (www.intel.com / gold sponsor)
3Tera
(www.3tera.com / silver sponsor)
Akamai
(www.akamai.com / silver sponsor)
AppZero
(www.appzero.com / silver sponsor)
Rackspace Cloud
(www.rackspacecloud.com / silver sponsor)
CloudTest SOASTA
(www.soasta.com / silver sponsor)
Objectivity (www.objectivity.com / silver sponsor)
Rhomobile (www.rhomobile.com / silver sponsor)
Stoneware (www.stone-ware.com / silver sponsor)
Sybase (www.sybase.com / silver sponsor)
ExactTarget
(www.exacttarget.com / bronze sponsor)
New Relic
(www.newrelic.com / bronze sponsor)
ParaScale
(www.parascale.com / bronze sponsor)
PerspecSys
(www.perspecsys.com /bronze sponsor)
The Planet
(www.theplanet.com /bronze sponsor)
RightScale
(www.rightscale.com / bronze sponsor)
Switch and Data
(www.switchanddata.com. / bronze sponsor)
Vizioncore
(www.vizioncore.com / bronze sponsor)
CloudSwitch
(www.cloudswitch.com / bronze sponsor)
Tranxition
(www.tranxition.com / bronze sponsor)
Altor Networks
(www.altornetworks.com / exhibitor)
Dasher
(www.dashertechnologies.com / exhibitor)
HP (www.hp.com / exhibitor)
Hubspan
(www.hubspan.com / exhibitor)
LSI (www.lsi.com / exhibitor)
M/Gateway (www.mgateway.com/ewd.htm / exhibitor)
Neustar
(www.neustar.biz / exhibitor)
OpSource (www.opsource.net / exhibitor)
Ulitzer (www.ulitzer.com / sponsor)
Zetta
(www.zetta.net / exhibitor)

Sponsorship Opportunities:
Sponsorship and exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, by phone 201 802 3021.

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event delivers the #1 i-technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.

About Elizabeth White
Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.

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