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Value Is Where Value Lives - The Way of the 21st Century
Marketers Must Give Up Control and Join the Conversation

Remember the "good old days" when we sat around and waited for the marketer to tell us where the value was? Even if we didn't believe them, they would throw money at it and pound on us until we decided that there must be something there. Now the marketers have to fight the joined voices that work together through their shared contributions. These micro points of generated content value come together to form a collective view on the overall value of the marketer's offering.

What are those voices fighting? A trust deficit. Marketers told us for too long so many things that were simply not true or opaque representations of the truth. The Internet and all of these wonderful social media applications are allowing the democratization and sharing of our individual views on true value.

The value conversation has started and we're not going back. Either learn to work within the conversation or we will leave you.

Read the original blog entry...

About John Ryan
John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps

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