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Commentary Value Is Where Value Lives - The Way of the 21st Century
Marketers Must Give Up Control and Join the Conversation
By: John Ryan
Aug. 5, 2009 08:00 AM
Remember the "good old days" when we sat around and waited for the marketer to tell us where the value was? Even if we didn't believe them, they would throw money at it and pound on us until we decided that there must be something there. Now the marketers have to fight the joined voices that work together through their shared contributions. These micro points of generated content value come together to form a collective view on the overall value of the marketer's offering. What are those voices fighting? A trust deficit. Marketers told us for too long so many things that were simply not true or opaque representations of the truth. The Internet and all of these wonderful social media applications are allowing the democratization and sharing of our individual views on true value. Enterprise Open Source Magazine Latest Stories . . .
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