FatWire Software, a web experience management (WEM) provider, has announced new releases of FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization.  In conjunction with the FatWire Content Server web content management platform, FatWire Engage and FatWire Analytics deliver targeted and optimized web content with a scale and sophistication that exceeds the needs of the largest global businesses.

Website personalization and optimization are critical capabilities for organizations to effectively and efficiently compete for customers today.  Website personalization based on customer segmentation enables marketers to create a web experience that is automatically tailored and specifically relevant to each site visitor.  Web content analytics enables marketers to measure and optimize the content they offer to each customer segment. With these capabilities, companies can engage customers and prospects with targeted information, improving customer loyalty, and driving sales and repeat visitors.

FatWire Engage is a sophisticated rules engine for creating customer segments as well as assigning targeted content and promotions to be delivered online to each segment. Visitors to FatWire-powered websites are automatically identified as part of a segment based on either known information about the user, their behavior on the website, or a combination of the two.  Marketers can create extensive online campaigns that are precisely targeted for visitors based on membership in multiple overlapping segments. With this new release, FatWire Engage now delivers up to two billion targeted page views per month in conjunction with Content Server with a single install of the FatWire Engage solution.

"With over 10 million servicemen and women and their families in our community, it is critical that our web platform offers great service to an active and growing membership base," said Dana Heath, vice president of product development at Military.com. "FatWire's solutions continue to scale to meet our needs for member service and customer retention, even as our web traffic and the sophistication of our web presence grows."

FatWire Analytics analyzes the effectiveness of web content at a granular level across pages and sites, as well as across various customer segments.  Analytics enables marketers to quickly understand the effectiveness of their content so that it can be optimized. The new release of FatWire Analytics revolutionizes the product's architecture. With a Hadoop-based technology framework based on the Map-Reduce algorithm, FatWire delivers a powerful product that uses horizontal and distributed processing for extreme scalability.  FatWire Analytics now analyzes over 100 million content hits per day for each install of the solution to enable unlimited analytics scalability for global businesses.

"As one of the largest insurance companies in Spain, we offer a wide range of products to meet our customers' needs.  Understanding which of our products are the most relevant for our customers and prospects is of utmost importance to our business," said David Jiménez, marketing director at santalucía. "We rely on FatWire Analytics for analysis and reporting on the popularity of our products by analyzing clicks, search terms, relative success of recommended products and more, so we can optimize our offers to meet each customer's needs."

"FatWire is the leader in scalable delivery of dynamic and targeted websites," said Yogesh Gupta, FatWire president and CEO. "But we are not resting on our laurels.  We are constantly innovating, both in terms of new capabilities and the sophistication of our existing product line, to give customers the most advanced technologies for managing the web experience available today."