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Flash Macromedia Flash: Cartoons By the People For the People
How Flash is Democratizing Animation
By: Larry Clow
Jul. 15, 2005 10:45 PM
When Disney closed the doors of its Orlando, Florida animation studio in January 2004, many saw it as the death knell for traditional hand-drawn animation. Of the 18 big-studio animated films to be released this year, only a handful will be done in 2D animation and of those, only a couple will even make it into theaters, according to KeyFrame-Online.com. In 2001, the first Oscar for an animated film was given out and the 3D animated Shrek took the prize.
A Brief Flash History The object in question might be as tiny as a button or an ad embedded in a normal HTML page, or as elaborate as an animation or entire site constructed wholly in Flash. Once you've installed the player, though, the Flash becomes a seamless part of the Web, and you never think about it again. But if you were to wave a magic wand that removed all the Flash objects from the Web, cyberspace would suddenly look like Swiss cheese. Great swaths of it would go black. There are one million developers using Flash now - a number that doesn't include the thousands of amateur animators, ranging in age from 15 to 50 years old, who are creating their own cartoons in bedrooms or small studios across the country. Flash made its first appearance in 1995 as FutureSplash and was used to deliver animated content over narrowband Internet connections. Macromedia bought the company; since then, it's evolved into a complete Web application development program that can be used to do everything from creating animated shorts and interfaces for databases to creating interactive websites with MP3 audio and full motion video. There are over 515 million computers using Macromedia's Flash player, according to the company's Web site.
Flash Animation: Starting to Hit the Big Time But the JibJab toons are only the tip of the growing cartoon iceberg that Web surfers are careening into on a daily basis. Legions of amateur auteurs are using Flash to drive the animation revolution. Like a tiny digital snowflake, each Flash short is unique. Unrestrained by the bureaucracies and focus groups of big-budget studios, the political hang-ups of network censors and the shortsightedness of fickle advertisers, Flash artists are free to produce a dazzling array of short films and series as diverse as the individual minds they sprang from. Consider Salad Fingers, a sickly-green human-vegetable hybrid with a British accent who loves to fondle rusty spoons and mutilate himself. Or Nylon Futura, a spunky redhead whose good looks halt an alien invasion. And then there's Bitey of Brackenwood, a mischievous goat-man who duels with a witch after breaking one of her flowerpots. The inhabitants of Flash Nation are a strange lot, but it's a story as old as the Web - put the means of production in the hands of the people, and they will make weird, weird stuff. For their creators, traditional, hand-drawn animation is a memory, a cumbersome, expensive dinosaur that can't keep up with ever-changing technology. Flash is the future, they say, an emerging medium that, already enjoying a ubiquitous presence on the Web, is poised to take over TV, DVD and everything else.
Cartoons for the People "I have always believed in Flash as an emerging medium," Fulp said in an e-mail interview. "Every year the submissions to Newgrounds continue to improve." Games produced using Flash are also popular on Newgrounds. Fulp's game "Alien Hominid" has been played more than a million times since appearing on the site in 2002. Last year, it was redeveloped and made the crossover to the PlayStation 2 console. Newgrounds started as a fanzine for the NeoGeo video game system in the early '90s. It wasn't until 1998 that the current form of Newgrounds hit the Web, just in time for the dot-com boom. Investors were dumping loads of money into sites like IceBox.com and others that were offering original Flash content. "During the boom, a lot of big companies were investing millions in Web entertainment and not making a dime in return," Fulp said. "I know of several sites that spent over $20 million and never saw anywhere near the traffic of Newgrounds, which was being run from my college apartment." One Flash series that got its start on Newgrounds is "College University." Created by Mike and Andy Parker, "CU" chronicles the adventures of Mike and Parks, two freshmen at the academically questionable College University, a place where monkeys teach monkey physics and Optimus Prime (of "Transformers" fame) is head of security. The series is like a cross between "The Simpsons" and "Family Guy," with heavy doses of smart-ass pop culture humor and non-sequiturs. "Andy came up with the idea to base it in a college setting, and with obvious influences from 'The Simpsons,' it grew from there. We originally wrote a script for a 30-minute TV pilot, but when I discovered Flash, we split the script up, and I started adapting it for the Web," said Mike Parker in an e-mail interview. Reader Feedback: Page 1 of 1
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