Social Applications

Harnessing the Power of Social Media

Fri, 02 Dec 2011 10:00:00 EST

Transcript of a BriefingsDirect podcast on how businesses need to respond to a marketplace changed by social media mechanisms.

How to Wreck a Good Product in 90 Days or Less

Wed, 16 Nov 2011 10:00:00 EST

The purpose of this article is to tell you how to take a perfectly good (or even a great) product that you’ve potentially spent years and millions of dollars creating - and thoroughly and efficiently ruin it in the shortest amount of time possible. “Why would I want to do that?”, you might ask. Honestly, I don’t know why. But there must be a good reason because I see it happen with shocking regularity.

Online Daily Deals - A Short-Term Bubble?

Thu, 20 Oct 2011 04:00:00 EDT

Social networking websites are fast adapting the new 'daily deals' model to attract small businesses and social networkers. Some companies that focus on daily deals, such as Groupon.com and Livingsocial.com, are attempting to go IPO soon, reinforcing that this is an emerging market. Google came up with Google offers, Yelp came up with Yelp Deals to take advantage of this new phenomenon. However, as a social network platform user, do you know who is the best deal/offer maker? I'd call these deals a 1.0 in the making, which don't really take advantage of the social networking platform as much as they should. Some offer deals such as if three of your friends buy this deal, yours is free. But yet, the model is not efficient enough to tap the full potential of this approach. Daily deals platforms should instead enhance their recommendations based on behavior and timing to take it to 2.0. An additional dimension to this new model is proximity. Business should be able to offer deals when consumers are in the proximity. This market is nascent, and hence is very promising.

Software Innovation from the Ground Up

Thu, 13 Oct 2011 10:30:00 EDT

One of the things that struck me was how much innovation was being driven by very small groups of software developers – and how those innovations are enabling even more innovation by lowering the technical and financial barriers to the creation of new software. There's some very exciting research out there by a Harvard professor I met with a few weeks ago named Dr. Karim Lakhani on the topic of how innovation happens with software development. He is possibly the world's foremost academic expert on how innovation happens. One of Dr. Innovation's key conclusions is that innovation is driven by a combination of diversity and parallel paths. By lowering the barrier to entry for the creation, we create both diversity and parallel paths. Innovation is the result.

Stupidest Technology Category Award for 2011: "Crowdsourcing"

Thu, 06 Oct 2011 14:44:49 EDT

We are a society obsessed with labels. When applied to similarly functioning software, a label that "sticks" becomes a category - like Business Intelligence software. Categories are supposed to help us make sense out of things. Good categories do. But some categories just confuse things. Back in 1985 there were "trucks" and there were "cars". If you drove a Chevy Impala, you drove a car. If you drove a Chevy Blazer, you drove a truck. Those were the two categories. By 1995, if you drove that same exact Chevy Blazer, you drove an SUV.

Stupidest Technology Category Award: "Crowdsourcing"

Mon, 03 Oct 2011 11:23:00 EDT

Is Everything I Know About Crowdsourcing Wrong?

Wed, 28 Sep 2011 10:00:00 EDT

A lot of people have preconceptions about what Crowdsourcing is. What are these common preconceptions? Are they wrong? If you haven't heard about Crowdsourcing, you will soon. Crowdsourcing is increasingly in the news, and if you take stock in Google Trends, interest in the topic is increasing at a phenomenal rate. I've been around for a while now, and I'm used to technology trends coming and going. In some respects, the more things change, the more they stay the same. I remember the “outsourcing” years where the big trend was to outsource the data center to companies like EDS. Or outsource application development to Andersen Consulting, or “Y2K” to E&Y or a mainframe re-hosting project to some other consulting giant. Same or better quality, less effort, less money. Or so the pitch went. Then the trend evolved and the big buzz was to outsource everything to India - offshore outsourcing or “offshoring”. Many people jumped onto that bandwagon – proclaiming it as the same quality software at a huge discount. A lot of companies got burned on that one. Others did well.

New Business Monetization Network Models – Google+ vs Facebook

Mon, 25 Jul 2011 14:00:00 EDT

A number of interesting issues have come to light in the recent announcement of Google+ intention to move into social networking in direct competition with Facebook. It may be that Google finally “gets it” with the idea of “circles” and “sparks” as a way of understanding social network segmentation that is superior to Facebook. Specifically the ability to segment different friendship groups into separate conversations is not just a grouping of relationship data but a fundamental “wakeup call” that this is how virtual communities actually work. It’s often been surprising how this social graph reconstruction (to build value from the graph) has gone missing from the mission statement of Facebook in their every population expanding “one size fits all” approach.

Connecting the Dots: The Social Web, Cloud Computing and Integration

Tue, 12 Jul 2011 11:56:00 EDT

These days it seems nearly impossible to talk about the enterprise without mentioning the words "social" or "cloud." At first glance, social networking sites like Facebook, Twitter and LinkedIn and cloud computing services like Salesforce.com appear to be separate and distinct technologies from a business as well as technical standpoint. One thing that both technologies have in common is that their growing popularity is putting pressure on enterprises to join the bandwagon and adopt them. On the social side of things, sites like Facebook and Twitter allow companies to communicate marketing messages to customers through direct channels while professional networking sites like LinkedIn streamline the process for recruiting talent. Yammer, an enterprise social network, works much like Facebook but is limited to users within a business organization and thus not available to the public. With Yammer, employees can post updates about projects they are working on, ask questions, and share links, making it easy to connect and collaborate with co-workers in real time.

Facebook Worth $100 Billion?

Wed, 15 Jun 2011 19:30:00 EDT

The talking heads on CNBC Tuesday were all atwitter with the news that Facebook is planning to go public in 1Q12 at a “vertigo-inducing valuation of over $100 billion.” It expects the social networking marvel to put in its IPO papers around October.

Facebook & Friends Make Thuggish Threat Vs. Proposed Privacy Bill

Wed, 18 May 2011 01:52:00 EDT

Facebook has been in the news in a bad way recently with revelations of its use of the Burson-Marsteller PR agency to conduct a stealth hate campaign against Google. But it has also been cooperating with Google and others in conducting a stealth campaign against proposed privacy-enforcement legislation in the California state legislature. This according to State Sen. Ellen Corbett, a Democrat who is sponsoring the legislation, known as SB 242. The bill will be debated openly on the Senate floor in Sacramento soon. It would impose some strictures on how social networking companies go about their business. Companies would be required to: post privacy policies “conspicuously” and outline them “in plain language” ask for approval of making the private stuff public before registration (not after, as is the current practice) not reveal addresses & telephone numbers without permission remove a minor's private information within 48 hours following a request from a parent Facebook management is apparently not amused by all these horrific intrusions on its business model. A letter from the company (also signed by Google, Yahoo, Twitter, Skype, eHarmony, and Sprint) claims the legislation would actually decrease privacy. It also warns, darkly, “SB 242 would...(incentivize) this growing industry to expand their (sic) operations anywhere but California.” Ah yes, the old “appease us or we'll move our jobs elsewhere” tactic. It's in the first pages of the Silicon Valley Playbook of Idle Threats. This language is, in a word, thuggish. My hope is that Ms. Corbett and her fellow Senators are not cowed by such juvenile theatrics. Silicon Valley continues to lead the world in innovation and high-end creation of technology jobs. Somehow, I just don't see a generation of young Googlers, Yahoos, Twits, and Facers getting this big urge to move to Arizona or “anywhere.” Does “anywhere” mean Mark Z and his cohorts are looking into, say, Uzbekistan as a new location? I waited behind some guys from Tashkent at an airline counter recently. They confirmed the weather there is pretty good during many weeks of the year. They were also checking two flat-screen TVs and an aluminum ladder onto their flight for some reason. So I'll ask again, does Mark really mean what this letter says? Does Larry Page dig it? Does Carol Bartz approve of it? Well, maybe she f---ing does, I don't know. But she and most of these other CEOs have spent their careers creating a lot of jobs in Silicon Valley and are normally passionate advocates of why they do so. I'd love to hear the details of their Plan B to expand “anywhere” if SB 242 becomes law.

The World is Up to Speed with Mobile Cloud

Thu, 14 Apr 2011 12:32:00 EDT

Someone asked me the other day if Asia was developing the Mobile Cloud as quickly as North America. He wanted to know if there are similar legions of people carrying around iPhones, iPads, and new Droidphones. My answer to him was, in a word, “Yes.” All this stuff costs about the same wherever you go, so often represents a far higher share of someone's income in the Philippines, where I'm based, than it does in the US. But people are buying. My local Apple store is as crowded as the local Starbucks, and people are buying 3G plans to make them as simultaneously mobile and tethered to the Internet as anyone. The percentage of the population keeping up with the global Jones's in a developing nation such as the Philippines isn't as high as in the US or Western Europe, but it represents a significant market. There are 600 million people in Southeast Asia. Filipinos are the world's leading texters and Facebook users, followed closely by Malaysians and Indonesians. There are probably 60 million people who can, one way or another, afford to be up to date in this region. The days when the US would lead the world in technology development disappeared sometime in the 90s, when Scandinavian and Baltic countries soared past America in their usage of cell phones and high-speed Internet connections. South Korea and Japan followed suit. Now, I think it's fair to say that there are at least 50 countries throughout the world, maybe as many as 80, who are in lockstep with technological progress. The key to leveraging the power of all this mobile technology will be in-country datacenters. Most IT departments are reluctant and often forbidden from sending any of their data out of the country. So, the wonders of AWS, for example, remain out of the reach of the Philippines and many other countries that could benefit hugely from full-on Cloud Computing. But to be sure, the will of the individual people is there. They have the devices. They are only looking for their government and business leaders to get up to speed.

Open Grantmaking - Fast-Tracking the Social Investment Market

Fri, 04 Mar 2011 13:18:00 EST

This helpful role is because of the key relationship between this type of portal community web site and the principles and practices of 'Open Government'. Not only in terms of open source software but also in terms of utilizing Open Innovation principles to transform how government processes work, making them more open for every one to participate. The relevance to the Social Investment strategy is best described by the world's leading Open Government expert, Beth Noveck, who provides an introduction to how it can applied in this type of area through 'Open Grantmaking'.

How to Use Social Media for SEO

Wed, 23 Feb 2011 12:30:00 EST

Social Media plays an important role in how people use the Web these days. That is already affecting the way many people work, into their personal lives. In 2014, eMarketer estimates that 65% of all U.S. Internet users use social networks. We know that Google now uses the algorithm of "social graph" is a sign of authority. From the perspective of a site, increasing the ranking of your website using search engine optimization (SEO), you may be interested to know that the media influence ranking for specific keywords.

Opinion: Is This the #Jan25 Uprising?

Mon, 31 Jan 2011 07:00:00 EST

First came Tunisia's "Jasmine Revolution" and now we have the "#Jan25 Uprising" - the world's first revolution named for a Twitter hash tag. Calling it the "Twitter Revolution" misses the beauty of the hash tag itself, and besides what would one then call the upcoming social unrest in other Arab States? So-called "hashtag dates" are already being planned for the Arab world: Sudan #Jan30, Yemen #Feb3, Syria #Feb5, Algeria #Feb12 and Bahrain #Feb14.

Salesforce Redefines Cloud 2 Redefinition with Dimdim Buy

Fri, 07 Jan 2011 05:16:00 EST

Well, as Mr. White said in Pulp Fiction, "let's not start celebrating just yet" (or something to that effect.). He was referring to rehabbing a car; I'm referring to redefining an industry. Specifically, I'm thinking of Salesforce.com and its use of the term "Cloud 2." It threw that around last week in reference to its Heroku acquisition and the potential to redefine how Cloud apps are written and perform. Alas, Salesforce is now throwing the term around in a much more glib, and perhaps inaccurate way. It latest use of Cloud 2 comes with its acquisition of Dimdim (for $31 million), a company out of Massachusetts and Hyderabad, India that provides what it describes as a real-time collaborative environment along the lines of Facebook. Sounds fine, but has Facebook really been "training more than half a billion users worldwide on real time collaboration, including feeds and status updates," as Salesforce is saying in its official statements regarding this acquisition? Training? Did Nestle have to "train" people how to eat chocolate? Did AT&T "train" people how to use the phone? Salesforce then draws a direct comparison between the 60,000 users of its Chatter collaboration platform and the 600 million or so Facebook addicts. I suppose that's all right; Chatter has, after all, amassed 0.01% of the user base. Only 99.99% to go. All this presages the dawn of the Cloud 2 era, according to Salesforce, an era that is "inherently social, mobile, and real-time." I really liked the idea of a Cloud 2 defined by application development more suited to large-scale Cloud Computing (ie, the multitenant approach taken by Heroku). But to say that Cloud 2 will be one big social network is to obscure the true advantages of Cloud (virtualized resources, moving capex from usrs to vendors, flexibility, and paying as you go). This sort of talk can also serve to inject a new type of "pre-emptive FUD" into the market, in effect cutting off Cloud's progress at the knees before it's even gotten out of the starting blocks. It does no service to Salesforce or any other Cloud vendor. Maybe the marketing department at Salesforce needs to switch over to decaf for a few weeks, and return to a vision that builds on its strengths--app delivery and development--either that, or stop referring to what is, in essence, Enterprise-grade Facebook as "Cloud 2.' It sounds dumdum to me.

Facebook Facing Financial Disclosure or IPO: WSJ

Fri, 07 Jan 2011 03:45:00 EST

Facebook is either going to have to make financial disclosures just like a public company or go public by April of 2012, the Wall Street Journal said after it leafed through the 100-page private placement document that was released to potential investors Thursday.

New Facebook Investment Implies a $50 Billion Valuation

Mon, 03 Jan 2011 08:00:00 EST

The New York Times is reporting that Goldman Sachs has invested $450 million in Facebook, with the Russian investment firm Digital Sky Technologies, which has already invested $500 million in Facebook, investing $50 million more. The new half-billion round of investment, says the Times, values the company at $50 billion.

Social Networking: Past, Present and Future

Fri, 10 Dec 2010 09:15:00 EST

If you ask a teenager today what is social networking, we all know the answer will be Facebook. But, I don’t think social neworking started with AOL or even with online community called “The Well” (founded in 1985). I think social networking has been here since the very beginning, since the start of civilization, obviously in a much much different form.

The Social Web: The Game Has Shifted

Thu, 02 Dec 2010 05:30:00 EST

Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today’s Internet, the social web, is not guaranteed by any of these numbers. The game has shifted, and most savvy marketers are waking up to the fact that new key performance indicators are more relevant. This give-to-get scenario is a catalyst that prompts and ensures successful user registration because the user perceives the benefits of membership to be worth the time it takes to register. A compelling why is arguably the single most important factor in getting a visitor to become a member. Think about this as a value exchange or a “give to get” relationship. You are asking users to give you something of value – information on themselves and in return you are going to provide something of value such as premium access, promotions, free newsletters or other value-added benefits.

The Best Way to Boost Your Website – Is It Writing Articles or Blogging?

Thu, 21 Oct 2010 09:54:03 EDT

Do you want to know how IOW link popularity development can help you? You will find all about it in the article. It is self evident that by blogging and placing articles on your site's topics help you to promote the site by getting many deep links thus enlarging the audience of your readers. This means neither more nor less than potential consumers and follow-up flourishing of your business. 100% confused by this sentence – re word please Both pieces of writing offer a great source of information and act as strong promotional devices, however which one is the best and the most efficient?

Why Blogging is Not a True Co-Technology

Sat, 02 Oct 2010 22:15:00 EDT

Speaking Thursday in Tokyo at The New Context Conference 2010, the founder of Twitter, Biz Stone (pictured), put onto the record two sentences that will stand the test of time in the era of social computing: "Twitter isn't a triumph of technology it's a triumph of humanity. A more connected world leads to a more empathic world."

The Road Backwards - Ditching Email for Social Messaging

Wed, 22 Sep 2010 09:56:00 EDT

For over twenty years email has driven more technical revolutions than virtually any software technology. Email was an early driver in the development of the Internet and business computer infrastructure and continues to this day to drive innovation in areas such as mobile computing and beyond. Email is ingrained in our culture. It is vital to business, community and personal relationships. Email is open and universal and extremely technically resilient. So with all this why is email facing so many questions about its future?

Five Misconceptions About Social Media Marketing

Tue, 21 Sep 2010 11:29:00 EDT

It’s funny! Actually, it isn’t funny it is kind of sad at the number of organizations who still don’t understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. “I don’t get it” or “Our company isn’t ready for social media” or worse yet just aren’t capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing.

Twitter Gets Extreme Makeover

Wed, 15 Sep 2010 07:00:00 EDT

In an announcement made Tuesday at the company HQ by the CEO of Twitter, Evan Williams (@ev), who bought one of the world's most famous domains for just $7,500, Twitter revealed its new look.

Is Web 2.0 Dead or Is It Thriving?

Thu, 26 Aug 2010 11:18:00 EDT

If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, we need to look for other signals [...]

Will Skype IPO be the Biggest IPO Since Google?

Tue, 17 Aug 2010 07:18:00 EDT

Skype, now 70% controlled by private equity house Silver Lake which valued the joint at $2.7 billion when it bought in, wants to go public and raise $100 million. The Internet phone service has 8.1 million customers who pay to make calls to conventional or mobile phones, up from 6.6 million 12 months ago. Otherwise 124 users a month avail themselves of its free service.

Google Wave Crashes on Empty Shore

Sun, 15 Aug 2010 13:45:00 EDT

Google has pulled the plug on Google Wave, the real-time browser-based collaborative messaging service nobody knew what to do with so they pretty much just ignored it.

FeedMagnet - Obvious Social Value Simplified

Mon, 19 Jul 2010 13:00:24 EDT

Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on the network itself. The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity. Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success. To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand. In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself. FeedMagnet takes what others say about your brand from the social networks and presents it at whatever distribution points you choose in the way that you choose. Imagine that you have thousands of customers and scores of them are commenting positively on your products and services every day. In addition, videos are often made by amateur critics who talk about products. With any search engine or looking at reviews, it is unlikely that you can find these brand assets which could be helping new buyers. Today, companies don't know these comments are out there, who wrote them and you cannot possibly put them to good use for your reputation. With FeedMagnet, you can take action. it's that simple.

Relationships Benefit from the Internet - Pew Research Study

Wed, 07 Jul 2010 09:15:30 EDT

While they acknowledge that use of the Internet as a tool for communications can yield both positive and negative effects, a significant majority of technology experts and stakeholders participating in the fourth Future of the Internet survey say it improves social relations and will continue to do so through 2020. The highly engaged, diverse set of respondents to an online, opt‐in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. Some 85% agreed with the statement: “In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the Internet has mostly been a positive force on my social world. And this will only grow more true in the future.”

Facebook Now Valued at $23BN

Wed, 30 Jun 2010 08:15:00 EDT

According to Alexei Oreskovic of Reuters, the purchase of $120M in Facebook stock by Elevation Partners - a private equity firm whose partners include U2 frontman Bono - values the social networking company at a staggering $23BN.

Chrome Architect Jumps Ship to Facebook as Google Me Rumor Surfaces

Tue, 29 Jun 2010 15:00:00 EDT

Google has lost the guy who started and led its Chrome OS project to Facebook. Matthew Papakipos, who joined Google in 2007 when it acquired PeakStream which he founded, tweeted the news Monday morning, saying “Now that Chrome OS & WebGL are in good shape, it’s time for something new. I’m going to work @ Facebook! Love the product and team. Woot!” Google, meanwhile, is running up a Facebook clone according to a tweet Saturday by Digg co-founder and CEO Kevin Rose that said, “Ok, umm, huge rumor: Google to launch Facebook competitor very soon ‘Google Me,’ very credible source.”

The Values Proposition for Allowing Users Access to Social Networks

Fri, 25 Jun 2010 16:00:27 EDT

What is the values proposition for allowing employees access to web 2.0 resources such as social networks? Every other day, we hear about the risks. Compromised Twitter accounts, phishing via LinkedIn, malicious Facebook apps were only a sample of an every growing landscape. Most enterprises, appreciating the threats these pose to an environment, simply deny access to social networks from company systems and networks. Even within such organizations, there are user who need to access social networks to perform their job functions. LinkedIN has become a great tool for recruiting prospective new hires. More companies are using Twitter, Facebook, Myspace and others to promote their business an connect with customers. But outside of that, is there a value in allowing employees, whose job function do not require it, access to social networks on company systems?

Digg News Content Accelerated by Cotendo

Thu, 06 May 2010 08:00:00 EDT

Digg, a leading crowd-sourced content discovery and sharing Internet site, recently enlisted the Cotendo Site Acceleration suite - from Cotendo, an innovative CDN and Site Acceleration Services Provider - to speedily display the nearly 20,000 news and video submissions it receives daily to its vast member base numbering more than 40 million. Digg is leveraging Cotendo's technology to rapidly and reliably deliver all of its new widgets, "Digg this" buttons, default graphic images, and popular downloadable icons, allowing users worldwide to easily link to Digg.

Citizen Journalists Are Back!

Tue, 04 May 2010 08:00:00 EDT

Newspapers were published from the 1500s to the 1900s, not by professional journalists but by citizen journalists. Now, with the worldwide movement of citizen journalism, THE CITIZENS ARE BACK! The idea of citizens writing the news is not a new one. In fact, it is an idea that is as old as the newspaper itself. There were no professional journalists around 50 BC when Julius Caesar, serving as the First Counsel of Rome, ordered scribes to publish the Acta Diurna, a daily report of governmental activities. There were no professional journalists in the early 1400s to take advantage of Johann Gutenberg’s new and exciting moveable type press. In fact, it wasn’t until 1505 that a German printer in Augsburg named Erhard Oeglin put out a broadside that announced the discovery of Brazil.

Standards in the Age of Facebook

Sun, 25 Apr 2010 11:59:00 EDT

In all the discussion about the open graph release by Facebook (more here), I think this is the real point behind the story. Facebook has done an amazing job of using the power of the network effect to build a huge, active and growing user-base. Even without these announcements the company will likely reach the kind of market penetration that can only be dreamed of by other web companies. The fact that Facebook is using this position to change the web makes logical sense - they hardly need the lock-in.

Will Social Networks Lead to a Community Cloud?

Thu, 18 Mar 2010 06:00:00 EDT

On Thursday 25th March 2010, people from an estimated 200 cities across the globe will come together to celebrate and support the second Global Twestival. Defined by Twitter as ‘a way to take part in a global event that transforms lives’, Twestival was created last year by London based Amanda Rose, an events-minded entrepreneur, who believed that Twitter’s users could be brought together for the common good. Ms Rose’s creation resulted in a series of worldwide off line events – from concerts to knitting groups – that raised over $250,000 for the chosen beneficiary - Global Twestival - and brought worldwide public awareness to the global water crisis and the devastating fact that over 1 billion people lack access to clean water.

Ten Years On: Giving Thanks To RSS

Sat, 02 Jan 2010 16:00:00 EST

In the ten years since Real Simple Syndication (RSS) has been invented, it has been one of the most significant technologies that Rodney Dangerfield would say “got no respect.” Providing the connective glue behind most social media, linking various Web sites for automatically posting content, being able to Webify various other protocols — RSS is [...]

Email is Still the Sharing Superstar

Mon, 28 Dec 2009 04:00:00 EST

Social networking may be all the rage, but when it comes to sharing links, content, pictures and ideas—email remains the star. And not just by a little bit. According to a StrongMail study, "fully 86% of sharing activity related to social programs run on [their] platform in Q3 3009 was done via e-mail. Facebook got only 6% of shares, while another 4% were tweeted." This is a very good reason for B2B marketers to focus on making it easy to assimilate and share your ideas. It's one thing to have a prospect click forward and send on your eNewsletter or a link to your webpage. It's quite another to have them express ideas about why they think it's important. You need to help them with that.

Lessons from Being Listed in Wikipedia

Fri, 18 Dec 2009 15:00:00 EST

A Nov. 30 article in the Business Journal covered some of our experiences with being a company listed on Wikipedia, and with that listing being challenged. I wanted to take a moment to highlight some of the lessons we learned and provide some simple advice for those of you who would like your organizations listed on Wikipedia.